Prose, a reputable and esteemed natural shampoo brand from the United States, has garnered widespread recognition since its establishment in 2017. Renowned for its pioneering methods, the company specializes in personalized hair care solutions, crafting customized products to address every customer's needs and concerns.

What truly elevates Prose to the realm of excellence is its personalized approach. Customers initiate with a comprehensive hair quiz encompassing diverse aspects of hair health, such as type, texture, scalp condition, lifestyle, and even geographical location, to account for environmental factors. Subsequently, the data collected from the hair quiz undergo expert analysis by Prose's team to curate a bespoke hair care formula for each individual.

At the heart of Prose's success lies its devotion to using only the finest, naturally-derived ingredients. Handpicked with care, ranging from botanical extracts to essential oils, each element works harmoniously to nourish and rejuvenate hair from root to tip. The brand takes pride in avoiding harmful chemicals like sulfates, parabens, and silicones, ensuring a gentle and non-toxic experience for you and the planet.

Customers worldwide witness the life-changing potency of Prose's natural shampoo, backed by an impressive 400k+ 5-star Prose haircare reviews on Review & Refine®. Whether combatting dry, frizzy locks or seeking a resurrection for lackluster strands, Prose appears to have mastered the art of transforming dreams into reality – one luscious mane at a time.

Founded: in 2017

Headquarters: New York City, United States

Website: https://prose.com/

Instagram: https://www.instagram.com/prose/

Founded with a vision to craft natural, pure, and wholesome beauty products, 100% PURE is steadfast in eliminating harmful chemicals and artificial ingredients. Among the most esteemed natural shampoo brands, 100% PURE is revered for its unwavering commitment to purity and efficacy. The brand's unwavering dedication to using only the finest natural ingredients has firmly established itself as a frontrunner in clean and green hair care.

Staying true to theirs name, 100% PURE takes pride in creating products devoid of synthetic chemicals, artificial fragrances, and harmful toxins. Carefully selecting each ingredient, from botanical extracts to nourishing oils like neem and virgin coconut, the brand ensures the highest quality and effectiveness in promoting hair health. Additionally, 100% PURE promotes healthy products enriched with protective antioxidants.

Whether combating dryness, seeking volume, or pursuing deep hydration, the brand's shampoos are carefully curated to fulfill individual needs, rejuvenating and revitalizing hair. The range of 100% PURE shampoos and conditioners in various invigorating scents, paired with affordable price points, is particularly adored and cherished by customers.

Boasting Green Business Certification and an impressive selection of beauty and skincare products, 100% PURE is a convenient one-stop shop for high-quality and affordable beauty essentials. For those pursuing a genuinely pure and wholesome hair care experience, 100% PURE is nature's gift to bestow lustrous, radiant tresses.

Founded: in 2005

Headquarters: San Jose, California, United States

Website: https://www.100percentpure.com/

Instagram: https://www.instagram.com/100percentpure/

JVN Hair, spearheading the ranks of the best natural shampoo brands, captivates hair care enthusiasts with its exceptional product line. The brand's founder, Jonathan Van Ness, fueled by a deep passion for harnessing nature's power, ingeniously amalgamates adequate and clean ingredients. This visionary approach births an innovative, first-of-its-kind haircare collection dedicated to celebrating hair health and embracing the individuality of every person.

JVN Hair's shampoo and conditioner sets, named Nurture, Embody, and Undamage, incorporate aloe leaf juice, camellia seed oil, bamboo extract, jojoba esters, and hydrolyzed quinoa. By shunning harsh chemicals and synthetic additives, JVN Hair guarantees a gentle and non-toxic experience, promoting the overall well-being of its cherished customers.

JVN Hair offers a comprehensive range of natural shampoos tailored to meet diverse hair needs, effectively combatting concerns such as dryness, frizz, and damage. With thoughtfully curated formulas, these shampoos provide nourishment, hydration, and revitalization, infusing life into lackluster locks and leaving hair radiant and vibrant.

With a focus on sustainability, JVN Hair proudly supports eco-friendly practices throughout its production process. Using aluminum and glass bottles, infinitely recyclable, and pumps made from post-consumer recycled plastic further exemplifies the brand's dedication to reducing waste and promoting a greener future.

Founded: in 2021

Headquarters: Emeryville, United States

Website: https://jvnhair.com/

Instagram: https://www.instagram.com/JVNHair/

NatureLab Tokyo shines brightly among the finest natural shampoo brands, captivating consumers with its innovative and nature-inspired approach to hair care. Deeply rooted in the rich heritage of Japanese beauty rituals and leveraging cutting-edge technology, NatureLab Tokyo curates a line of clean and innovative hair care products.

Drawing inspiration from Japan's lush landscapes, the brand thoughtfully incorporates an array of botanical extracts, plant stem cells, and nourishing oils, such as Argan Oil, Bamboo Stem Cells, Grape Stem Cells, Baobab Oil, Coconut Oil, and more. These meticulously chosen elements harmoniously collaborate to nourish, repair, and revitalize hair, bestowing upon it a healthy and radiant glow.

Harnessing a fusion of traditional Japanese wisdom and modern science, NatureLab Tokyo's natural shampoo offerings cater to diverse hair needs, whether it be volumizing thin strands, taming frizz, or enhancing overall hair health. The brand's performance-driven products are thoughtfully priced, making the quest for perfect, healthy hair attainable for all hair types and budgets.

NatureLab Tokyo's plant-based formula utilizes ingredients that are not only safe and clean but also environmentally friendly. Moreover, the brand's commitment to sustainability shines through with their eco-friendly refill pouches, which use 85 percent less plastic than two full-size shampoo bottles.

Founded: in 1997
Headquarters: Los Angeles, California, USA
Website: https://naturelab.com/
Instagram: https://www.instagram.com/naturelabtokyo/

Established in 2010, Ursa Major was founded to offer natural and effective skincare and hair care products that prioritize skin and hair cleanliness, sustainability, and gentleness. Ursa Major's natural shampoo offerings are thoughtfully formulated to deliver optimal results while promoting scalp and hair health.

Centered on harnessing the potency of botanical extracts and essential oils, the brand skillfully crafts gentle yet powerful formulations tailored to address diverse hair types and concerns. The Go Easy Shampoo perfectly encapsulates these qualities, providing squeaky clean hair and a healthy scalp. Infused with macadamia, bergamot, licorice, and a coconut-derived surfactant, it delights with a truly delicious scent devoid of typical petrochemicals or synthetic fragrances.

The brand endeavors to minimize its environmental impact, mindfully making choices that align with its mission to protect nature and its customers. Additionally, it proudly holds a certification as plastic-negative, showcasing its commitment to sustainability and responsible environmental practices.

Customers have warmly embraced Ursa Major for its exceptional ability to provide natural and effective hair care products that never compromise performance. With a gender-neutral appeal and a fantastic conditioner, this hair care gem is a safe and suitable choice for the entire family.

Founded: in 2010

Headquarters: Waterbury, Vermont, USA

Website: https://www.ursamajorvt.com/

Instagram: https://www.instagram.com/ursamajorvt/

Established with a focus on clean and sustainable hair care, Act + Acre stands out as one of the premier natural shampoo brands. The brand has embraced the belief that hair wellness starts at the roots by utilizing natural and plant-based ingredients to promote healthy and vibrant hair. Its innovative and science-backed approach to hair care has earned Act + Acre well-deserved acclaim.

An exceptional aspect of Act + Acre is its signature Cold Processed® method. This cutting-edge technology safeguards the integrity of natural ingredients by steering clear of high heat and oxidation during manufacturing. This meticulous approach ensures the products maintain maximum potency, delivering optimal benefits to the hair and scalp.

Beyond dedication to natural and effective ingredients, Act + Acre wholeheartedly embraces sustainability and eco-conscious practices. By prioritizing environmentally friendly packaging and striving to minimize its carbon footprint, the brand sets an inspiring example of a holistic approach to caring for both hair and the planet.

For those pursuing a natural shampoo brand that seamlessly blends cutting-edge technology with plant-based goodness, Act + Acre stands as a resounding testament to the power of nature in elevating hair care to new levels of beauty and well-being. The Cold Processed Scalp Detox, beloved by their team, showcases noticeable improvements in scalp health and hair texture within a week.

Founded: in 2017

Headquarters: New York, USA

Website: https://actandacre.com/

Instagram:https://www.instagram.com/actandacre/

Rahua stands out as one of the most esteemed natural shampoo brands. Deeply rooted in the Amazon rainforest, Rahua's products embrace the potency of plant-derived ingredients, notably the Rahua oil—a cherished secret of indigenous communities for centuries, revered for its hair-nourishing and strengthening properties.

Rahua's natural shampoo formulations are renowned for their sulfate-free, paraben-free, and chemical-free nature, ensuring a gentle and compatible solution for diverse hair types, including color-treated hair. With an unwavering commitment to sustainability and ethical sourcing, Rahua responsibly harvests its ingredients from the rainforest, supporting local communities and preserving the environment's precious resources.

Rahua has received accolades from satisfied customers and haircare enthusiasts alike for its remarkable effectiveness in promoting healthy, lustrous, and easily manageable hair. By upholding a solid commitment to using natural and eco-friendly ingredients and maintaining ethical practices, Rahua has firmly established itself as a leading force in natural hair care.

Founded: in 2008
Headquarters: New York City, USA
Website: https://rahua.com/
Instagram: https://www.instagram.com/rahuabeauty/

Sienna Naturals stands out as a leading natural shampoo brand, renowned for its unwavering dedication to providing clean and effective hair care. Anchored in a solid commitment to utilizing natural ingredients that cater to a wide range of hair types, Sienna Naturals has earned its position as a top contender in natural hair care.

Sienna Naturals' custom formulas are fortified with the finest quality natural ingredients, drawing inspiration from ancestral traditions and their innovative Rooted Technology™. These formulations lay the groundwork for your healthiest scalp and hair, all while ensuring optimal performance. Embracing the diverse ways you wear your textured hair—oily, curly, straightened, color-treated, braided, in locs, or adorned with wigs or weaves, Sienna Naturals empowers you to express yourself confidently.

Sienna Naturals, a Black women-owned brand, proudly offers vegan and responsibly sourced hair care products, promoting sustainable harvesting and ethical working conditions. Embraced by customers for delivering a lavish and influential hair care experience, the brand upholds its unwavering commitment to ingredient integrity. With positive reviews and testimonials, the brand has garnered a loyal following of individuals seeking natural and nourishing hair care solutions.

Founded: in 2014

Headquarters: New York, USA

Website: https://www.siennanaturals.com/

Instagram: https://www.instagram.com/siennanaturals/?hl=en

Emerging as a relatively new line of anti-dandruff shampoos on the market, Jupiter was established in 2020. With an unwavering 100% Flake-Free Guarantee™, the brand has rightfully earned its place as a top contender in natural hair care.

Jupiter's natural shampoo offerings are crafted to utilize botanical extracts. Boosted by coconut oil and sugar kelp extract, it further aids in combating flakiness and strengthens its anti-dandruff prowess. Incorporating soothing and potent elements such as colloidal oatmeal and olive-derived squalane, all endorsed by Board-certified dermatologist Dr. Julie Karen, the brand offers a winning solution for scalp and hair care needs.

Recognizing the prevalence of scalp flakiness and the accompanying stigma, the brand is dedicated to breaking down beauty-related barriers and insecurities by donating 5% of its profits to support mental health initiatives. This profound sense of purpose sets Jupiter apart, making it a remarkable hair care brand and a catalyst for positive change in the beauty industry.

Founded: in 2020

Headquarters: the United States

Website: https://hellojupiter.com/

Instagram: https://www.instagram.com/hellojupiter/

Babba Rivera founded Ceremonia as a clean hair care brand deeply rooted in Latinx heritage. Celebrated for its exceptional dedication to conscious and clean hair care, Ceremonia takes pride in being one of the best natural shampoo brands.

Drawing inspiration from time-honored rituals and plant-based remedies, the brand thoughtfully incorporates various botanical extracts, nourishing oils, and plant-derived proteins into its shampoos. Sourcing intentionally from the hearts of Latin America, Ceremonia selects natural ingredients from Brazil, Peru, and Mexico.

Ceremonia's distinctive trait lies in its inclusive approach to hair care. Irrespective of whether you seek frizz control, scalp care, or curls, Ceremonia formulates effective and nontoxic solutions tailored precisely for you. Each product is meticulously crafted to deliver optimal results, nurturing the health and vibrancy of all hair types.

Beyond its natural formulations, Ceremonia strongly emphasizes sustainability and environmental responsibility. For those seeking a genuine shampoo brand that marries traditional wisdom with modern innovation, Ceremonia is a testament to nature's power in nurturing and beautifying hair.

Founded: in 2019

Headquarters: Los Angeles, California, USA

Website: https://ceremonia.com/