Prada

Prada was founded in Milan in 1913 as a luxury leather-goods enterprise by Mario Prada, but it had little influence on the world of fashion until Miuccia Prada took over her grandfather's company in 1978. Her first big hit was a black nylon bag with a silver triangle label. Her shoe and handbag designs quickly became the center of a fashion cult in Europe, America, and Japan. Miuccia Prada and her husband and business partner, Patrizio Bertelli, have a tight grip on the company. They introduced a ready-to-wear brand in 1989 and the younger, somewhat less costly Miu Miu line in 1992, followed by Prada Sport, whose signature red line is almost as well-known in some circles as Nike's swoosh emblem. A series of stores and boutiques developed in conjunction with architect Rem Koolhaas in Paris, New York, and San Francisco became instantly famous. In the late 1990s, Prada also participated in a series of intricate ownership maneuvers, purchasing and selling holdings in Gucci, Fendi, and other firms, and creating a collaboration with Azzedine Alaa in 2000.

Prada clothing and accessories have been described as traditional and unconventional, frumpy but edgy, and characterized by an ambiguous techno-retro aesthetic. Prada's style is contemporary on the one hand, drawing on northern Italian traditions of understated elegance and superb craftsmanship. Miuccia Prada, on the other hand, stated in 1995, "I produce awful clothing from horrible material." Simply poor taste. But they look excellent in the end." She might have been alluding to that season's "poor taste" collection, which included trends like a Formica check motif that resembled 1970s polyester. ""I've always felt Prada clothing were kind of typical, but not quite. Perhaps they contain strange twists or something about them that isn't entirely appropriate. Prada is not bourgeoisie clothes."" she commented years later.

Prada is considered to be one of the most expensive T-shirt brands in the world with the price up to $900.

Price: up to $900.