If you are a big fan of Japanese cosmetic products, you might hear about Hada Labo at least once. Hada Labo is one of the most famous drugstore skincare brands in Japan. In 2004, Hada Labo was first introduced in Japan by Rohto Pharmaceutical which has 100 years of experience in medicine. With the feature "Simple and Perfect", this brand has removed bad ingredients for skin such as fragrance, coloring agents, mineral oil,.... and only focuses on essential nutrients that give a direct effect on even sensitive skin.

Hada Labo offers a wide range of products including makeup remover, cleanser, lotion, serum and moisturizer. Besides the high quality, Hada Labo's products have gathered worldwide followers at affordable prices. One of the most famous products of this brand is Hada Labo lotion which is sold between $10 - $15 (170 ml) depending on the resellers in different countries.

Advantage: Including good ingredients such as HA (Hyaluronic Acid), Super HA (SHA), Nano HA (NHA)

• HA: the main component responsible for the plump and hydrated look of your skin
• SHA: can hold water molecules onto the surface of your skin twice as much as HA
• Nano HA: decrease the depth of wrinkles, skin hydration and skin firmness

Website: https://jp.rohto.com/hadalabo/

Established in 1872, Senka has produced has continuously created and improved several high-quality product lines at affordable prices in order to bring comprehensive care to all women in the world. Senka focuses mostly on skincare products such as cleansers, makeup removers, sunscreen, masks, moisturizers,...With the right development strategy, after a short time, Senka quickly becomes a favorite cosmetic brand in Japan, then spreads to Asian markets such as Singapore, Malaysia, and Thailand.

One of the most important factors determining the success of Senka is the price. Coming from a famous brand in Japan but most Senka products are sold at affordable prices. Typically, Perfect Whip Facial Cleanser - the bestseller with No.1 position in Japan according to Intage SRI Data statistics on the total selling value of the facial cleanser industry, is only priced from $9 - $11 (120gr) depending on the resellers in different countries.

Advantage:

• Affordable price
• Thoroughly clean and help the skin remain moist, not greasy

Website: https://www.hada-senka.com/

Rosette is a famous cosmetic brand in Japan with more than 90 years of establishment since 1929. Rosette has become a favorite cosmetic brand among Japanese women and beauty lovers around the world because of its quality products. You will be surprised because Rosette is very diverse in product lines. This brand provides a lot of options with most products “from head to toe”!

Rosette is famous for cleansing and exfoliating products. Rosette applies natural ingredients, and gentle active ingredients to its products to bring outstanding care effects. Rosette cleanser is sold between $10-$12 (120gr) depending on the resellers in different countries.

Advantage:

• AHA: Acids of natural origin, an effective cleansing ingredient with the ability to cleanse the skin, soften the subcutaneous layer and help open pores, antibacterial and helps promote regeneration cell production, skin lightening, excess oil check
• Analysis of polarization, clay: Help to clean the skin, remove dirt, brighten the skin and especially absorb excess oil, is a great equipment ingredient for oily skin.
• Glycyrrhetinic Acid extracted from licorice: Help fight inflammation, soothe skin, restore skin, moisturize skin, prevent acne and increase skin resistance
• Argan Oil: Rich in vitamins to help beautify the skin, moisturize, enhance skin regeneration, anti-aging
• Fermented soy milk: Moisturize the skin, help the skin to be healthy and beautiful
• Allantoin: Enhance exfoliation and effectively activate new cell regeneration.

Website: https://corporate.rosette.jp/

Muji, established in Japan in 1980, offers a wide range of products of excellent quality. Muji is an abbreviation of the Japanese word "Mujirushi Ryohin", which means "quality product without a brand". Muji's mission is to bring consumers low-cost products, focusing on product quality through the utilization of raw materials and optimization of the production process. The famous Muji Light Toning Water is sold at $13.90 on its website.

Muji's skincare products are very diverse with many product lines which are suitable for many ages from teenagers to middle-aged and elderly people:

1. The product line for sensitive skin: This product line has a full range of cleaning products from makeup remover, cleansers to skin care and protection products for sensitive skin
2. Anti-aging product line: Eijinzukeapuriimu Anti-Aging Moisturizing Cream, Eijinzukeapuriimu Keshoeki Toner, Eijinzukeapuriimu Keshoumizu Toner, Eijingukeaouruinwanjeru Moisturizing Gel…
3. Normal Skin Series: Baransu Hadayou Feisumisuto mineral spray, Baransu Hadayou Hoshitsu Kuriimu lotion, Baransu Hada You Nyuueki lotion…

Advantage:

• Selection of good input materials
• A strict production process ensures product quality
• Products are packed with simplified packaging

Website: https://www.muji.com/

Canmake cosmetic brand was established in 1985 in Tokyo, Japan with the full name Canmake Tokyo. Not only is it one of the cosmetic brands trusted by young Japanese people, but it is also a famous brand in many other countries such as Hong Kong, Singapore, Korea, Thailand, America, Vietnam,...With a fairly reasonable price, but the quality is not inferior to other high-end products, Canmake cosmetic lines are well received and appreciated by young Japanese people for both quality and price.

If you randomly interview a young Japanese person about a Japanese cosmetic brand that they trust, there will definitely be the name Canmake on this list. This further proves the prestige and quality that Canmake brings to users from past to present. Its Perfect Serum BB Cream is sold at ¥880 (~$7.08) on its website.

All ingredients used to make Canmake cosmetics are 100% natural and do not cause any irritation to the skin:

1. The foundation lines are all extracted from natural essential oils such as jojoba oil, organic oil and extracts of flowers such as snowflakes, cherry blossoms, saxifrage flowers, soybean oil, etc. seaweed
2. The blush lines are extracted from derivatives such as pearl powder, especially do not contain ingredients of kerosene, tar
3. The line of lipsticks and balms is made from extracts from flowers and fruits
4. In addition, other cosmetic lines can make such as eyeshadow, concealer, eyeliner, etc. They are also created from many different natural products, so they are very user-friendly

Advantage:

• Naturally pure ingredients
• Reasonable price

Website: https://www.canmake.com/

Bioré is a brand established in Japan in 1980 by Kao Group - Japan's No. 1 brand. The name Bioré was combined with two words in Japanese containing two important factors with humans: Bio means a symbol of life; Ore is gold. These include beauty, intelligence, and original feature. Bioré products are very various in categories, from cleansers, shower gel, and makeup remover products to sunscreen products, and acne peeling stickers. Therefore, Bioré always meets the huge demand of women in terms of beauty products. Besides, Bioré also cares and releases skincare products for men.

With a commitment to bringing excellent quality products created from a consumer perspective, Bioré has built trust and focused on all women's skincare needs. Thus, Bioré is a trademark that occupies the number 01 market share in all products of products: Facial cleanser, shower, sun protection, and makeup remover based on the SRI market survey data of Intage Inc ., Japan. Its cleanser is sold for between $6-$9 (depending on the resellers in different countries).

Advantage:

• Commitments to bring customers good quality and safe products, in parallel with environmental protection and contribution to the community
• Reasonable price

Website: https://www.kao.co.jp/biore

Around 35 years ago, during the golden age of cosmetics (cosmetics produced from chemical components), DHC is a pioneering company in using the treatment of natural nutrients for human skin. The product line from olive oil is one of the first inventions of DHC with 100% nature beauty nutrients. So far, DHC has constantly researched and developed natural origin products with good quality and skin-friendly friendly.

Moreover, in the functional food industry, with constant efforts, DHC Japan has broken through the market limit to bring customers quality products, and high content with competitive prices. After only 7 years, DHC has become a leading revenue in the field of functional food through e-commerce channels in the Japanese market. Currently, the company has more than 67,000 large distributors around the world with over 14 million members, the company is always at the top of Japanese cosmetics brands. Its products are sold for $6 (depending on the resellers in different countries).

DHC product lines include:

1. Skincare
2. Makeup
3. Body care & baby skincare
4. Haircare
5. DHC Men
6. Essential oils and perfumes
7. Functional food

Advantage:

• Products are produced from natural ingredients and do not contain parabens preservatives, alcohol, or fragrance
  
• Make full use of natural raw materials that are cultivated completely in Japan with strict and rigorous production processes. When using its products, you will feel clear and extremely pleasant, not irritating your skin

Website: https://www.dhccare.com/

Kosé is a famous and prestigious cosmetics brand in Japan, established in 1946 by Kozaburo Kobayashi with its headquarters located in Tokyo. With the philosophy of "Sincere to customers", Kosé always offers high-quality products, bringing trust and satisfying the beauty of Asian women. Currently, not only in Asia, Kosé cosmetics have been present all over the world from Europe to Australia to America.

With the best natural raw materials combining the most modern technology, the Kosé Research Institute always released crystallization products of perfection, turning Kosé into a pioneering brand in the industry. Referring to Kosé, everyone has to mention the Sekkisei product line. Sekkisei has created a high reputation for this brand and is a symbol of bright white beauty in cherry blossoms country.

Advantage:

• Its cosmetics are extracted from natural ingredients including absolutely safe and precious herbs to nurture and regenerate skin
• Safety and non-irritation features help the skin to provide full moisture, prevent pigmentation, eradicate dark spots, black spots to return to radiant white skin

Website: https://www.kose.co.jp/global/en/

Meishoku cosmetics is a famous brand of Momotani Juntenkan Group in Japan. Up to now, products have a long history of more than 130 years. Not only that successful, but the Meishoku brand is also loved by rich beauty, and diverse beauty products, suitable for each person's skin condition. In particular, the manufacturer is always aware of the importance of safety factors in each product, providing absolute peace of mind for consumers. Along with the desire to conquer foreign markets, Meishoku is present in many parts of the world like Newyork, London, Canada, or in Asia such as Shanghai, and Thailand market. Meishoku cosmetics focuses on solving skin problems and look forward to becoming a companion on the way to conquering endless beauty.

Meishoku cosmetics are oriented according to the desire and needs of consumers and always listen and understand customers' minds. With the philosophy putting the safety and lifting beauty of the woman, Meishoku hopes to create products satisfying customers' skin.

Advantage:

• Product development based on customer aspirations
• Safety is the top priority

Website: https://meishoku.com/

ZA is a brand name that is a combination of the first and last words in the alphabet, with the meaning of bringing skincare products, comprehensive makeup products, and solving all skin needs for everyone. ZA's products inherit advanced and high-class technologies from the parent company - Shiseido cosmetics group, so they ensure quality for users. Currently, ZA's products are increasingly popular and loved by many Asian women. After more than 20 years of establishment, ZA has not only developed in Japan but has been present in 9 countries and territories in Asia like Hong Kong, Taiwan, Thailand, China, Singapore, Malaysia and Vietnam.

ZA products are all researched and developed by ZA Lab Tokyo to ensure they are completely safe for the skin. ZA Lab Tokyo conducts many surveys and researches to understand skin problems, which helps this brand closely follow the beauty needs of customers.

Skincare is ZA's strength with a wide variety of product lines, addressing many skin problems of Asian women:

1. Skin whitening product line (True White)
2. Anti-aging product line (Perfect Solution)
3. Intensive moisturizing product line (Deep Hydration)

Advantage:

• High safety for skin
• Reasonable price

Website: https://www.za-cosmetics.tw/ (Za Taiwan)