Samsung is a Korean multinational corporation with headquarters located at Samsung Town complex, Seocho District, Seoul city. The Group owns many subsidiaries, a chain of sales systems and representative offices around the world, most of which are operating under the parent brand name, which is one of the most expensive technology brands in the world.

Currently, Samsung is the parent company of many subsidiaries, especially among which there are many typical subsidiaries including Samsung Engineering, Samsung Electronics, Samsung Life Insurance, Samsung Heavy Industries, Samsung Techwin and Cheil Worldwide, Samsung Everland, etc.

In 2019, Samsung has a brand value that ranks 5th in the world after Google, Microsoft, Amazon and Apple (USA) and becomes the most valuable company in Asia. In 2020, Samsung topped the list of Asia's 1,000 most loved brands and surpassed Toyota (Japan) to become the most expensive brand in Asia. In November 2020, Samsung overtook Apple to lead the Smartphone market in the US and Samsung brand value was valued at approximately US$ 95 billion. In 2021, the above figure increased to US$ 102.6 billion. In addition, Samsung is also one of the 16 most innovative technology companies in the world with 4th place on the ranking of Boston Consulting Group.

That is the reason why Samsung is one of the prestigious brands in Vietnam. Currently, Samsung is one of the most loved electronics brands in Vietnam thanks to its variety of models, reasonable prices and durability.

Outstanding Samsung products:

• Samsung Galaxy S21
• Samsung Galaxy S21 Ultra
• Samsung Galaxy Note 20 Ultra 5G

Samsung Vietnam website : https://www.samsung.com/vn/

LG is a Korean multinational heavy industry corporation. The corporation has its headquarters in the city of Seoul. LG focuses on manufacturing and developing products including telecommunications equipment, consumer electronics, semiconductors, batteries and chemical products. LG used to be one of the smartphone brands but it has been dead since 2021. The group owns many subsidiaries, most of which are operating under the name of the parent brand. In which, LG Electronics is one of the most typical subsidiaries of LG group.

Currently, "Life's Good" is the slogan used by LG globally with the meaning that LG's products always achieve quality and ensure satisfaction for its customers.

Currently, consumers in Vietnam are interested in the consumer electronics, mobile communication and home appliance technologies of the LG Electronics brand. In particular, Vietnamese consumers are also very interested in LG's world-leading flat-screen TVs, audio and video products, air conditioners and washing machines. LG has been and continues to make efforts to strengthen the presence of the LG brand globally in general and in Vietnam in particular. In particular, LG Electronics will focus on achieving profitable and sustainable growth in the mobile media and home entertainment industries to strengthen its leadership position in the IT industry and expand its market share in the areas of home appliances, air conditioning and business solutions.

Outstanding LG products:

• LG 34WL85C-B 34 Inch 21:9 UltraWide™ QHD IPS Curved Monitor with HDR10
  
• UltraWide Monitor Brand in the U.S. 4 Years in a Row
• LG XBOOM OL45

LG Vietnam website: https://www.lg.com/vn

Lotte Group is a multinational corporation with headquarters located in Seoul, Korea and Tokyo, Japan. Korean businessman Shin Kyuk-ho founded Lotte in 1948 in Tokyo. After that, he expanded to Korea, established Lotte Confectionery in Seoul in 1967, and has grown to become the 5th largest multi-industry business group in Korea.

Lotte Group consists of more than 100 business units operating in diverse industries such as hotels, confectionery, fast food, financial services, information technology, chemicals, publishing, construction, retail and entertainment.

Currently, Lotte is one of the most popular brands in Vietnam. Especially in the field of food and shopping such as Lotte Duty Free, Lotte Mart, Lotte Confectionery, Lotteria, etc. Besides, the entertainment sector is also getting more and more attention such as Lotte Cinema, Lotte Entertainment.

Outstanding Lotte products:

• Lotte ABC Chocolate Cookie
• Lotte Mallang Cow Colostrum Protein 365
• Lotte Crunky Cone Corn Flavor

Lotte Vietnam website: http://lottemart.com.vn/cam-nang-mua-sam/

Innisfree is a cosmetic brand belonging to Amore Pacific Cosmetics Group of Korea. Innisfree was established in 2000 and is one of the few Korean cosmetic brands certified by the French organic certification organization ECOCERT. The name Innisfree is inspired by the poem The Lake Isle of Innisfree by the Irish poet W. B. Yeats, which means "an island for the skin to rest". In 2005, the first store was born. Until 2007, the company opened its 100th branch appearing in many countries.

The Innisfree brand focuses on nature, especially Jeju Island - a famous island and beautiful natural scene of Korea. Innisfree was born with the criterion of bringing healthy beauty with inspiration and benefits from the nature of Jeju Island with the motto "Natural Benefits from JEJU island". Not only strives to bring healthy and natural beauty from ingredients in Jeju Island, Innisfree always strives to preserve the diversity of nature, bringing values that are friendly to the skin and the environment. Innisfree's products are famous for their rich ingredients from the pearl island of Jeju: Beauty Green Tea, Bija seeds, Volcanichoa volcanic ash, Hallabong tangerine, or Cherry Blossom cherries.

In October 2016, Innisfree officially opened its first branch in Vietnam at 257 Hai Ba Trung, District 3, Ho Chi Minh City. After more than 5 years of accompanying the Vietnamese beauty community, today, Innisfree has 21 branches in more than 6 major cities and provinces including Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Binh Duong, Hai Phong. Innisfree is considered one of the cosmetic brands that are supported by a large number of young Vietnamese in particular as well as the Vietnamese people in general.

Ourstanding Innisfree products:

• Volcanic Clay Mask for Oily Skin
• Green Tea Seed Moisturiser for Dry, Dehydrated Skin
• Innisfree Serum for Radiant Skin

Innisfree Vietnam Website: https://www.innisfree.vn/

O HUI cosmetic brand is one of the leading cosmetic brands in Korea with a wide range of products for skincare, makeup (base makeup, powder, blush, eye and lip makeup), sun protection, cleaning & body care. O HUI produces a wide range of products for both men and women. O HUI is a brand founded by LG Corporation and currently, O HUI is under the management of LG Household & Health Care. O HUI is a brand that is always on the top list with care, skincare and makeup products.

O HUI has been having top Korean brand ambassadors such as Kim Tae Hee, Kim Tae Ri, Lee Jong Suk, etc.

Currently, O HUI is becoming more and more widely known in Vietnam. O HUI currently has many branches throughout Vietnam such as Hanoi, Ho Chi Minh City, Da Nang, Vung Tau, Nha Trang, Can Tho and Quang Ninh.

Currently, O HUI is known for many famous products such as O hui The First series with a variety of products that help improve skin as well as provide many nutrients for your skin. Currently, more and more young Vietnamese in particular, Vietnamese people in general are increasingly interested in their skin with the desire to have a very healthy and full of vitality skin. Therefore, O HUI is one of the brands that Vietnamese people are interested in.

Outstanding O HUI products:

• O HUI Clear Science Tender Massage Cream
• O HUI Day Shield Multi-Suncream
• Age Recovery Super Anti-Aging Essence

Ohui Vietnam Website: https://ohuivietnam.com/

The Face Shop (THEFACESHOP) is a South Korean-based manufacturing, retail distribution, and franchise business of skincare products and natural cosmetics. It is a subsidiary of LG Household & Health Care under LG Group. The company was established in 2003. The main products include skincare products, body products, shower gels, and makeup aimed at both men and women. The company's headquarters is at the LG Gwanghwamun building in Jongno-gu, Seoul.

Currently, the company has stores in many countries around the world such as Vietnam, Thailand, Japan, Canada, Malaysia, Australia, etc. Up to now, the company has opened more than 1000 branches in more than 22 countries. all around the world. The Face Shop in Vietnam is exclusively distributed by Hoa Sen Viet Co., Ltd., a distribution network of more than 65 stores quality.

The Face Shop is on the list of Korean brands that are most interested in Vietnam. The brand's stores, as well as online shopping sites, are always widely known, and become one of the brands that Vietnamese people want to be used and trusted.

Outstanding THEFACESHOP products:

• The Face Shop Damyang Bamboo Fresh Soothing Gel
  
• The Face Shop Sheet Masks
  
• The Face Shop Jeju Volcanic Lava Aloe Nose Strip
  

THEFACESHOP Vietnam website: https://thefaceshop.com.vn/

Hyundai is a Korean multinational corporation headquartered in Seoul. In 1947, industrialist Chung Ju-yung founded the group. This is one of the first established multi-industry economic groups (Chaebol) in Korea, laying the foundation for the country's heavy industry and industrialization. Currently, Hyundai has the second-largest scale and influence on the economy, political and social life in Korea after Samsung.

In Korean, the name "Hyundai" is a combination of two characters Hyun - Hien and dai - Dai, which translates into Vietnamese meaning as "Modern", "Modernity" or "Modernity". : Modernity). Hyundai's slogan (Slogan) used globally is: "New Thinking. New Possibilities".

Hyundai not only focuses on automobile manufacturing but also participates in all Korean heavy industries. Hyundai owns many powerful subsidiaries such as Hyundai Corporation, Hyundai Elevator, Hyundai Heavy Industries, Hyundai Merchant Marine, Hyundai Logistics, Hyundai Securities, etc.

Hyundai Motor Company acquired a 51% stake in the second-largest auto company in Korea, Kia Motors, in 1998 and became one of the world's leading car manufacturers. Hyundai Motor Company is a subsidiary of Hyundai Group, which is the leading company in this group's organizational structure. Established on December 29, 1967, Hyundai Motor is currently a manufacturer. automobiles, ships, machinery, vehicles, industrial equipment, military-defense specialized multinational with the largest scale in the home country of Korea in particular and at the same time is also a car company with high commercial value. 3rd largest brand in Asia, 5th in the world in 2020.

As well as the global popularity, Hyundai is one of the leading famous brands in Vietnam. Especially, Hyundai Motor Company has always been one of the first choices of Vietnamese people when they want to own a modern and modern car.

Outstanding Hyundai products:

• IONIQ 5-Standard Range Single Speed 2WD - Lithium-ION (58Kw)
• Azera-Lambda 3.5 (EU2) MPi 8 Speed Automatic FWD
• Sonata-Smartstream G2.5 MPi 6 Speed Automatic Transmission FWD (EU3/4)

Hyundai Vietnam Website: https://hyundaivn.com/

CJ Corporation is a Korean multinational corporation headquartered in Seoul. The group is currently engaged in diverse industries such as the food industry and foodservice, entertainment and media industries, biotechnology, home shopping, logistics and pharmaceuticals. Initially, CJ Group was a branch of Samsung Group, until the 1990s, CJ broke off and became an independent company.

CJ's subsidiaries are all growing, especially notable ones such as CJ CGV (cinema chain), CJ ENM (entertainment and retail), CJ Cheil Jedang (food and beverage) beverage), CJ Korea Express (logistics), CJ Olive Networks (health and beauty care chain and information technology), etc.

CJ has always taken the lead in promoting Korean culture to the world, and at the same time spreading the Hallyu wave around the world. CJ has always oriented to become a global business with the criterion of bringing happiness to everyone. With the desire that every person around the world will enjoy the entertainment, movie, food and music products created by the corporation every day.

The ONLY ONE spirit is expressed in the core competencies of First, Best, Different. CJ is constantly creating new products, services, and businesses based on this spirit.

In Vietnam, CJ is one of the brands widely known for its popularity as well as its products. Vietnamese people have always supported the group's products, such as movies, food and beverage products.

Outstanding CJ products:

• CJ Bibigo Porridge 450g Pouch
• KOPIKO Coffe Candy Blister pack 24h
• Pororo Birthday balloon

CJ Vietnam Website: http://cjvietnam.vn/

As one of the cosmetic brands founded by the leading cosmetic group Amore Pacific, Laneige has been growing and expanding all over the world. Laneige cosmetics brand was founded in 1994. The name Laneige comes from La Neige, which is a French word meaning Snow.

Laneige has been owning many big-name brand representatives such as actress Jun Ji-hyun (2004), actress Song Hye-kyo(2008), actress Kim Yoo-jung (2004) and actress Kim Yoo-jung (2004). 2018),etc.

Laneige has researched and released the exclusive technology "Water Science". “Water Science” is inspired by water - a natural energy source that is transformed into an intensive moisturizing energy source. Laneige also owns a wide range of products from skincare to makeup that is very popular and always want their customers to have a comfortable experience, diversifying their product lines.

Currently, Laneige has expanded many branches all over the world such as Vietnam, Canada, the USA, Singapore, Thailand, China... With the motto "awakening the beauty that shines in you", Laneige has become has contributed to awakening the beauty of millions of women around the world in general and Vietnamese women in particular, becoming one of the most popular Korean brands in Vietnam.

Outstanding Laneige products:

• Lip Sleeping Mask
• Water Sleeping Mask
• Radian-C Cream

Laneige Vietnam Website: https://www.laneige.com.vn/

Nature Republic is one of the famous Korean cosmetic brands. This brand was established in 2009. As the brand name suggests, Nature Republic wants to introduce to users about the brand's natural, safe and long-lasting beauty products. Nature Republic introduces consumers to a wide range of products from skincare products to makeup products so that users can freely choose.

Nature Republic has and is having for itself famous brand representatives in the world of Korean actors and idols such as actor-singer Bi Rain, boy band JYJ, group Kara, actor-singer Jang. Geun Suk, female idol Taeyeon of Girls' Generation, boy group EXO, etc.

In 2013, Nature Republic opened the first showroom in Vietnam, this Korean cosmetic brand quickly won the hearts of Vietnamese women because of its benignity, quality and effectiveness for Vietnamese skin. Up to now, Nature Republic has not only cooled down but has become more and more widely known and interested by Vietnamese people.

Outstanding Nature Republic products:

• Real Nature Mask Sheet (Rose) 10 sheets
• Soothing & Moisture Aloe Vera 92% Gel Mist
• Argon Essential Deep Care Hair Pack

Nature Republic Vietnam website: https://www.naturerepublic.net.vn/