YouCam Makeup is the best choice because it provides all of the most important
features in a makeup app: beauty camera, virtual makeup, skin analysis, and more. You can upload a photo and try different lipstick colors, makeup styles, and other tweaks. Or use Magic Selfie Touchup to fix selfies automatically. Another cool feature is the Age Progression tool, which lets you see yourself 70 years from now. YouCam Makeup offers a 70-day free trial for, after which you'll pay $5.99/mo for premium features.

Striking features:

• 7-Day Free Trial
  
  
• Premium: $5.99/month
  
  
• Support available: Email

Pros:

• Age progression tool
  
• Automatic selfie retouch

Cons:

• Monthly subscription price
• Support via email only

Download: Android | iOS

Website: https://www.perfectcorp.com/consumer/apps/ymk

Mary Kay is a major beauty brand that offers several free makeup apps where you can try out their products. The Virtual Makeover app is only available for Android, but some apps are available for both Android and iOS devices. The app allows you to upload your selfie or use a photo of a professional model to try different types of eyeshadow, lipstick, and more. You can share your results via text message or social media and add items to your shopping list. You can easily find them online or in stores.

Striking features:

• Free
  
  
• Support available: Email, Phone

Pros:

• Model images available

• Social media sharing

Cons:

• Not available on iOS
• No beauty camera

Download: Android

Website: https://www.marykay.com/

InstaBeauty offers several major features, including a beauty camera with multiple presets to hide spots and scars, applying face and eye filters, and more. The most unique feature of the app is the beauty collage option, where you can choose from over 200 magazine-style collages with new designs added every week. Other tools include Quicksnap, which lets you easily take a series of selfies in multiple locations, and Beauty Video, which lets you edit streaming videos in real-time and share them on social media.

Striking features:

• Free
  
  
• Support available: Email, Phone

Pros:

• Magazine-style collages
• Beauty video tools

Cons:

• Not available on Android
• No virtual makeover

Download: iOS

FaceApp uses artificial intelligence to transform facial features to make you look older or younger, and is great for using a different hairstyle or hair color. For other genders, you can tell what a beard or mustache will look like, and what a friend's face will look like rather than your own. Other tools include a video editor for coordinating the story and boomerang. While some users have raised concerns about how the app uses facial data, TechRadar notes that it has "the same privacy tradeoffs" as other apps. You can try the app for free for 3 days and then subscribe for $4.99 per month or $49.99 for lifetime.

Striking features:

• 3-Day Free Trial
  
  
• Pro: $4.99/month; $29.99/year; $49.99/life
  
  
• Support available: Email, FAQs

Pros:

• Edit Stories and Boomerangs
• Advanced AI technology

Cons:

• Limited free trial
• Privacy concerns

Download: Android | iOS

Website: https://www.faceapp.com/

Beyond virtual conversions and social media sharing options, Perfect 365 has several features that will help you stand out from the crowd. The first is the Pro Color Picker with an unlimited selection of colors, allowing you to mix and match colors to create your own unique combinations. But if you need guidance, you can watch the Perfect 365 video tutorial, where YouTube stars share unique looks and fashion tips. You will also receive product recommendations that make it easy to add your favorite colors and styles to your IRL makeup kit. To unlock all features and cut ads, you can sign up for the Pro plan for $1.99 per month.

Striking features:

• Plus: $1.99/month
  
  
• Support available: Email, Contact Form

Pros:

• Pro Color Palette
• Video tutorials

Cons:

• No beauty camera
• Pro features cost extra

Download: Android | iOS

Website: https://www.perfect365.com/

MakeUp Plus is the trendiest makeup app on our list because it features filters created by world-renowned experts like Bretman Rock and Lisa Eldridge. It also has a sleek design that makes it easy to edit selfies using the Beautify feature or AR Glam tool. If you want to try a new product before buying it, you can use our counter tool to test products from Stila, GLAMGLOW, and other major brands. Alternatively, you can use our hair coloring tools to explore different hairstyles and colors. MakeupPlus is free, but expect to see ads while using the app.

Striking features:

• Free
  

• Support available: Email

Pros:

• Augmented reality feature
• Filters by industry professionals

Cons:

• Ad-supported platform

Download: Android | iOS

Website: http://makeup.meitu.com/

Cymera Camera doesn't have as many features as other apps on the list. You'll find a comprehensive beauty camera app with 130+ filters, 7 camera lenses and Bluetooth connectivity for taking selfies with your stick. Other tools include collage and cropping capabilities, stickers and fonts so you can add text to your photos before posting them online. Cymera Camera is also known for its multilingual support team that can help in English, Japanese, Korean, Spanish and many other languages.

Striking features:

• Free

• Support available: Email, FAQs

Pros:

• Multi-lingual support
• Stickers and text features

Cons:

• No virtual makeover
• No location-based recommendations

Download: Android | iOS

Website: http://cymera.com/main/en

Facetune 2 is best for social media users because it allows you to easily edit selfies, add filters and change the background of your photos. The team that developed this app also has three other apps, including Facetune Video, which provide similar video editing tools. You can also download Filtertune, which helps you match the filters used by your favorite influencers, and Seen, which can include stickers and GIFs. Overall, Facetune 2 offers a professional suite of tools for social media users, whether they are influencers or fans.

Download: Android | iOS
Website: https://www.facetuneapp.com/

Some of the apps on thsi list are great for exploring new looks and entertainment, but Beautylish is best when you want to start shopping. The app contains reviews and product guides for major brands including Charlotte Tilbury and Jeffree Star Cosmetics. You can compare different foods and create a wish list of your favorite styles for later storage. And since the app is made by a major retailer, you can access their support team via email or phone. Beautylish is free, but currently only available for iOS devices.

Striking features:

• Free
  
• Support available: Email, Phone, Help

Pros:

• Product reviews
• Makeup tutorials

Cons:

• Not available on Android
• No location-based recommendations

Download: iOS

https://www.beautylish.com/

Visage Lab is a great app that lets you do basic photo editing on your phone without having to learn how to use Photoshop. You can fix all the faces in an image, even if you have multiple faces, either by retouching a photo yourself or using our automatic face retouch tool. This application will help you remove red eyes, whiten your teeth and even simulate different makeup styles. Give your photos a retro look by applying filters like black and white or sepia, or download the corresponding Photo Lab app to create photo montages and cartoon portraits.

Striking features:

• Pro: $4.99/month
  
• Support available: Email

Pros:

• Retouch multiple faces
• Retro photo filters

Cons:

• No hairstyle tools
• No location-based recommendations

Download: Android | iOS

Website: https://pho.to/visagelab