Glow Recipe is a Korean-American skincare brand that was founded in 2014 by Sarah Lee and Christine Chang. The brand's philosophy is centered around the idea of using natural and fruit-based ingredients to create gentle and effective skincare products that give the skin a healthy and radiant glow.

Glow Recipe offers a range of skincare products, including cleansers, toners, serums, moisturizers, and masks, that are designed to address a variety of skin concerns, such as hydration, brightening, and anti-aging. The brand's most popular products include its Watermelon Glow Sleeping Mask and Pineapple-C Bright Serum.

Glow Recipe has gained a loyal following for its gentle and effective skincare products, and its commitment to using natural ingredients and sustainability has made it a popular choice among consumers who are mindful of their impact on the environment. The brand's unique use of fruit-based ingredients has also contributed to its popularity, as these ingredients are known for their ability to provide the skin with essential vitamins and nutrients.

Founded: 2014
Founders: Sarah Lee and Christine Chang
Headquarters: New York, USA
Website: https://www.glowrecipe.com/
Instagram: https://www.instagram.com/glowrecipe/ (1.1M followers)

Innisfree is a Korean brand of skincare that has made a name for itself thanks to its use of natural and organic ingredients. The company was established in 2000 and has become one of the most famous Korean skincare brands.

Innisfree's products are based on the natural beauty of Jeju Island, a volcanic island off the southern coast of Korea, which is well-known for its unpolluted environment and distinct plant life. The company utilizes various natural ingredients in its products, such as green tea, volcanic clay, and orchids, to provide nourishment and protection to the skin.

Innisfree provides a vast selection of skincare and makeup products, including cleansers, toners, serums, masks, and BB creams. Among the brand's most well-known items are the Green Tea Seed Serum, the Jeju Volcanic Pore Clay Mask, and the Orchid Enriched Cream.

In addition to its focus on using natural and organic ingredients, Innisfree is committed to sustainability and eco-friendliness. The company utilizes eco-friendly packaging and acquires its ingredients from ethical and sustainable suppliers. Innisfree has also implemented several initiatives to help protect the environment and promote sustainability.

Many famous individuals, including Korean actress and singer Suzy, have been spotted using Innisfree products. Suzy has endorsed the brand's Green Tea Seed Serum. Innisfree's popularity among celebrities and customers is due to its effective products, dedication to natural and organic ingredients, and commitment to sustainability.

Founded: 2000
Founder: Suh Sung-Whan
Headquarters: Seoul, South Korea
Website: https://www.innisfree.com/kr/ko/Main.do
Instagram: https://www.instagram.com/innisfreeofficial/ (856K followers)

Cosrx is a popular Korean skincare brand that is known for its focus on using natural and organic ingredients in its products. The brand was founded in 2014 and has quickly gained a following among skincare enthusiasts and beauty experts alike.

Cosrx is a Korean skincare brand that prides itself on using natural and organic ingredients in its products. The brand is well-known for its use of ingredients that have been proven to be effective in providing the skin with nourishment and protection.

One of the most popular ingredients used in Cosrx products is snail mucin extract, which is known for its hydrating and skin-repairing properties. The brand's Advanced Snail 96 Mucin Power Essence contains 96% snail mucin extract, making it a powerful hydrating product that can help improve the skin's texture and elasticity.

Another key ingredient used in Cosrx products is Centella asiatica, an herb that is known for its anti-inflammatory and soothing properties. This ingredient is often used in the brand's products to help calm irritated skin and promote healing. Propolis is another ingredient used in Cosrx products. This resinous substance is produced by bees and is rich in antioxidants, making it a powerful ingredient for protecting the skin against environmental stressors.

Tea tree oil is another popular ingredient used in Cosrx products. This essential oil is known for its antibacterial and anti-inflammatory properties, making it effective in preventing acne and other skin blemishes.

Many celebrities have also been known to use Cosrx products, including the Korean actress Song Hye-kyo, who has mentioned using the brand's products in her skincare routine. The brand's popularity among celebrities and consumers alike can be attributed to its effective products, commitment to using natural and organic ingredients, and dedication to sustainability.

Founded: 2014
Founder: Lee Jin-woo
Headquarters: Seoul, South Korea
Website: https://cosrx.com/
Instagram: https://www.instagram.com/cosrx/ (487K followers)

Dr. Jart+ is a Korean skincare brand that was established in 2005 by dermatologist Dr. SungJae Jung and entrepreneur ChinWook Lee. Dr. Jung, who had previously worked in various clinics and hospitals in South Korea, noticed a gap in the market for skincare products that were effective and safe for people with sensitive skin. Together with Lee, he founded Dr. Jart+ with the mission of creating innovative and high-quality skincare products that were suitable for all skin types.

Over the years, Dr. Jart+ has continued to expand its range of skincare products, including cleansers, toners, serums, masks, and moisturizers. The brand's products are formulated with a variety of natural and innovative ingredients, such as cica, tiger grass, and ceramides, to address a wide range of skin concerns.

Some of Dr. Jart+'s most famous products include the Cicapair Tiger Grass Color Correcting Treatment, which helps to soothe and calm irritated skin while also neutralizing redness, and the Ceramidin Cream, which is designed to strengthen the skin barrier and lock in moisture.

Founded: 2005
Founders: Dr. Sung-Jae Jung and Chin-Wook Lee
Headquarters: Seoul, South Korea
Website: https://us.drjart.com/
Instagram: https://www.instagram.com/drjart/ (458K followers)

Huxley is a Korean skincare brand that offers a range of products that are inspired by the harsh conditions of the Sahara Desert. The brand is known for its use of natural ingredients and its commitment to ethical and sustainable practices.

Huxley's products are formulated with ingredients such as prickly pear cactus extract, which is known for its hydrating and antioxidant properties, and Sahara cactus oil, which is rich in vitamin E and helps to protect the skin against environmental stressors.

Some of Huxley's most popular products include the Secret of Sahara Essence, the Cream Anti-Gravity, and the Oil Essence. These products are designed to help hydrate, nourish, and protect the skin, leaving it looking and feeling soft, smooth, and radiant.

Many celebrities have also been spotted using Huxley products, including the Korean actress and singer IU, who has endorsed the brand's Cream Anti-Gravity. Huxley's popularity among celebrities and consumers alike can be attributed to its effective products, use of natural ingredients, and dedication to ethical and sustainable practices.

Founded: 2016
Founder: Lee Jang-woo
Headquarters: Seoul, South Korea
Website: https://www.huxley.co.kr/
Instagram: https://www.instagram.com/huxley_korea/ (126K followers)

Purito is a Korean skincare brand that has always been known to be one of the best natural and organic Korean skincare brands. The brand offers a range of natural and organic products for the skin. The brand's philosophy is based on the idea of "safe and honest" skin care, which means using only safe and effective ingredients in its products.

Purito's products are free from harmful chemicals such as parabens, sulfates, and artificial fragrances and are instead made with natural and organic ingredients that are gentle and nourishing for the skin. Some of the brand's most popular ingredients include Centella asiatica, green tea, and hyaluronic acid.

Purito provides a range of products for different skin types, including cleansers, toners, serums, moisturizers, sunscreens, and sheet masks. One of the brand's top-selling items is the Centella Green Level Unscented Sunscreen, which effectively shields the skin from harmful UVA and UVB rays without leaving a residue or an oily sensation.

Founded: 2014
Founder: Sunny Kim
Headquarters: Seoul, South Korea
Website: https://puritoen.com/
Instagram: https://www.instagram.com/purito_official/ (108K followers)

Benton is a Korean skincare brand that focuses on using natural and simple ingredients to create effective products that are gentle on the skin. The brand was founded in 2011 by two people who were inspired to create skincare products that could help improve their own sensitive and acne-prone skin.

Initially, the brand focused on creating simple and natural products that could be used by people with sensitive skin. Benton's philosophy is to use only safe and high-quality ingredients in its products and to avoid using potentially harmful substances like parabens, mineral oil, and artificial fragrances.

Benton's philosophy is centered around the idea that healthy skin is beautiful skin, and the brand strives to create products that can help restore and maintain the skin's natural balance. The brand's products are free from harmful chemicals and are instead formulated with ingredients that are known for their soothing, hydrating, and nourishing properties.

Founded: 2011
Founder: Park Jang-Won
Headquarters: Seoul, South Korea
Website: https://bentoncosmetics.com/
Instagram: https://www.instagram.com/bentoncosmetic/ (83.8K followers)

Aromatica is a Korean skincare and haircare brand that focuses on using natural and organic ingredients in its products. The brand was founded in 2004 and has since gained a reputation for creating effective products that are gentle on the skin and hair.

Aromatica offers a wide range of products, including cleansers, toners, serums, moisturizers, and haircare products. Some of the brand's most popular products include the Tea Tree Balancing Foaming Cleanser, the Rose Absolute First Serum, and the Rosemary Hair Thickening Shampoo.

Aromatica's commitment to using natural and organic ingredients has earned the brand a loyal following among consumers who are looking for clean and sustainable beauty products. The brand uses a variety of plant-based ingredients, such as lavender, chamomile, and green tea, in its products to help soothe and nourish the skin and hair.

Several celebrities have also been spotted using Aromatica products. For example, the Korean actress and singer IU has mentioned using the brand's Tea Tree Balancing Foaming Cleanser in her skincare routine. The Korean actress Park Shin Hye has also mentioned using Aromatica's products, including the Rose Absolute First Serum and the Orange Cleansing Sherbet.

Founded: 2004
Founder: Jerry Kim
Headquarters: Seoul, South Korea
Website: https://aromatica.co.kr/
Instagram: https://www.instagram.com/aromatica.life/ (52.9K followers)

Klairs is a Korean skincare brand that focuses on creating gentle and effective products for all skin types, including sensitive skin. The brand is known for its minimalist approach to skincare, using only the necessary ingredients to create effective products without unnecessary additives.

Klairs' most famous products include the Supple Preparation Facial Toner, the Rich Moist Soothing Cream, and the Freshly Juiced Vitamin Drop. These products are formulated with a variety of natural and organic ingredients, such as hyaluronic acid, Centella asiatica extract, and vitamin C, to help hydrate, soothe, and brighten the skin.

The brand's popularity can be attributed to its dedication to creating high-quality, effective skincare products that are gentle on the skin. Klairs has also gained a strong following among K-beauty enthusiasts, with many praising the brand's focus on simple and effective skincare.

Klairs' motto is "Simple but enough," which reflects the brand's philosophy of using only the necessary ingredients to create effective skincare products without overloading the skin with unnecessary additives. The brand's commitment to simplicity and effectiveness has earned it a loyal following among skincare enthusiasts around the world.

Founded: 2010
Founder: Ryan Park
Headquarters: Seoul, South Korea
Website: https://www.dearklairs.com/
Instagram: https://www.instagram.com/dear_klairs/ (49.8K followers)

Whamisa is a Korean skincare brand that started in 2010. They are famous for using natural and organic ingredients and a unique fermentation process to create their products. This fermentation process helps increase the nutrients' concentration and makes them more easily absorbed by the skin.

They have a wide range of skincare products, including toners, essences, serums, and moisturizers, with some of their most popular ones being the Organic Flowers Deep Rich Toner, Organic Flowers Eye Essence, and Organic Flowers Water Cream. Whamisa is committed to eco-friendly practices and using recyclable packaging. They are also a cruelty-free brand that doesn't test their products on animals.

Sunmi, the K-pop star, is a fan of Whamisa's Organic Flowers Toner and has shared her love for the product on social media. With her large following and influence, Sunmi's endorsement has likely brought attention to the brand, especially among her fans and followers.

Lee Min Ho, the Korean actor, is said to be a fan of Whamisa's Organic Flowers Water Cream. Lee is known for his good looks, and his fans are likely interested in his skincare routine. His endorsement of Whamisa may have introduced the brand to a wider audience in Korea and beyond, especially among fans of Korean beauty products.

Founded: 2010
Founder: Eom Seung-min
Headquarters: Seoul, South Korea
Website: https://www.whamisa.com/
Instagram: https://www.instagram.com/whamisaskincare/ (19.6K followers)