Tamburins is a Korean beauty brand that offers a range of products, including skincare, body care, and fragrances. The brand is known for its luxurious and high-quality products that are inspired by nature and the arts. Tamburins was founded in 2017 by Kim Jin-yong, a former art director and graphic designer. The brand's name is derived from the Italian word "tamburo," which means drum, and represents the brand's philosophy of creating beauty products that evoke a sense of rhythm and harmony.

One of Tamburins' most popular products is its fragrances, which are known for their unique and sophisticated scents. The brand uses natural ingredients such as lavender, rose, and sandalwood to create fragrances that are both timeless and modern. Some of its popular fragrances include "Rose Velvet," "Lavender Water," and "Sandalwood Musk."

Tamburins has gained attention in the K-beauty world for its collaboration with Jennie Kim, a member of the popular K-pop group BLACKPINK. Jennie has been known to be a fan of Tamburins' products and has previously mentioned the brand in interviews and on social media.

Founded: 2018
Founder: Kim Soo-Jung
Headquarters: Seoul, South Korea
Instagram: instagram.com/tamburinsofficial/ (187K followers)
Website: https://www.tamburins.com/

Nonfiction is a lifestyle beauty brand that draws inspiration from one's true self. Using high-quality raw materials and delicate perfumery, the brand offers a fragrance line that creates a mysterious and distinctive atmosphere, as well as a body care product line that helps complete daily routines. While fiction is a gateway to imaginative worlds, nonfiction is a mirror that reflects the essence of one's story.

The brand celebrates the pure narrative of your daily lives, capturing the most intimate moments. Nonfiction helps individuals find their own solutions between the ambiguity of reality and the clamor of everyday life, regaining purpose and meaning. It represents and honors each individual's unique story.

Nonfiction incorporates intricate details that focus on light and transparency as a means of visual expression. These details include speckled tops reminiscent of vintage campfire equipment and blurred imagery that suggests a revealing of inner content, all of which emphasize the idea of arriving at one's true self and highlight the radiance that comes from within.

Additionally, all nonfiction products are made using plant-based ingredients, and any ingredients that could potentially irritate the skin are completely eliminated, ensuring that the products are suitable for all skin types.

Founded: 2019

Founder: Cha Hye-young

Headquarters: Seoul, Korea

Instagram: instagram.com/official.nonfiction/ (106K followers)

Website: https://nonfiction-beauty.com/

Soohyang is a popular Korean fragrance and lifestyle brand established by Kim Soohyang. The brand's name translates to "excellent fragrance" in Korean, and its philosophy is to create scents that evoke different emotions and memories.

Soohyang's fragrances are inspired by different places and experiences, such as a day at the beach or a stroll through a rose garden. The brand uses high-quality ingredients, including natural essential oils, to create unique and memorable scents. In addition to its fragrances, Soohyang also offers scented candles, diffusers, and body care products.

Soohyang has gained a following in Korea and internationally, and its fragrances have been featured in various fashion and beauty publications. Soohyang has several flagship stores in Seoul as well as an online store where customers can purchase products.

Jangmi, Jangmi, Fig, and Yuzu are just some of its famous perfumes. Jangmi (rose) is a classic rose scent that is both romantic and elegant. It features notes of Bulgarian rose, geranium, and musk. Or you can choose Sangria, a famous perfume inspired by the famous Spanish cocktail that features notes of orange, lemon, and red wine. It is a fun and fruity fragrance that is perfect for summer.

Founded: 2013
Founder: Kim Soohyang
Headquarters: Seoul, Korea

Instagram: instagram.com/soohyangofficial/ (50,6K followers)

Website: en.soohyang.co.kr/shopinfo/company.html

GRANHAND began its journey in a small "hanok," a traditional Korean house, in Bukchon in 2014 with a mission to research scents and create products that can be enjoyed comfortably as part of everyday life. The brand's focus is on making fragrance a natural and integral part of one's daily routine, rather than something reserved for special occasions.

Grannand aims to enhance the quality of everyday life by making personal spaces and surroundings smell better and by offering products that are both functional and aesthetically pleasing. The brand proposes a "slightly better daily life" that everyone desires in the corner of their hearts and strives to achieve this through its honest and authentic approach.

Despite the easy and effective marketing strategies available through social media and sponsorships, GRANHAND chooses to pursue honesty and transparency by acknowledging its shortcomings. The brand's pursuit of true value is driven by its own efforts and challenges and the process of repeating success and failure. Over the past 7 years, GRANHAND has rejected countless offers to open online stores, instead choosing to connect with customers on a personal level through physical stores.

The brand believes that creating a space with the spirit of GRANHAND, carefully selecting music, and sharing thoughts on small pieces of paper is the best way to become a part of everyday life rather than just a fleeting moment. The brand experience begins the moment customers come across Graham's Sachet while walking down an alley.

Founded: 2014
Founder: Jung Nana
Headquarters: Seoul, Korea

Instagram: instagram.com/granhand_official/ (40,3K followers)

Website: https://en.granhand.com/

RboW, a beauty and fragrance brand from South Korea, strives to merge the worlds of beauty and art by blending them together. The founder, Sohyung Kim, who previously worked as an art gallery director, established the company to offer a range of products, including candles, diffuser oils, creams, and fragrances. The brand is a manifestation of Kim's love for both art and fragrance.

The packaging for each product features abstract drawings that convey the mood and essence of the corresponding scent. The fragrances themselves are inspired by minimal art, which is reflected in the simple yet powerful combination of a few key elements to create a distinct and recognizable scent. RboW is a brand that celebrates the harmony between beauty and art, offering a unique sensory experience that combines the power of fragrance with the beauty of abstract art.

RboW's signature fragrance is Dance and Balance, which is designed to capture the feeling of dancing and maintaining balance, as suggested by its name. The design of the fragrance bottle features an organic pattern that resembles a natural and soft collage. The design expresses the "rhythmic sense of balance" that is essential to the fragrance, achieved through cutting and pasting - basic elements of art that have been used for a long time.

The avant-garde scent and collage design of DANCE AND BALANCE perfectly encapsulate the essential elements of art, which are to dance freely and maintain balance. The fragrance's long-lasting sillage is expressed through a gentle and soft pencil-drawing touch located inside the label.

Founded: 2020
Founder: n/a
Headquarters: Seoul, Korea

Instagram: instagram.com/rbow_official/?hl=en (20K followers)

Website: https://rbowofficial.com/

As an ode to the power of scent and the longing for home, the Korean word "Hyang Soo" represents both perfume and the yearning for a special place in one's heart. This poetic term captures the essence of how scent can transport you to different memories and evoke deep emotions.

This inspired a group of individuals, Elorea, to create a fragrance brand that embodies their Korean heritage. ELOREA's mission is to craft exceptional fragrances that leave a lasting impression and create unforgettable experiences. Elorea's brand philosophy is rooted in balance—a harmonious blend of traditional and modern, classic and unconventional, sustainability and luxury.

They are committed to sourcing the highest quality materials and producing in small batches with exceptional care. At the core of their brand is the belief in "jeong," a unique Korean concept that embodies collective social responsibility. This principle guides their team, culture, and communities and is reflected in every aspect of their brand.

Elorea is more than just a fragrance brand; it is a celebration of Korean heritage and a commitment to creating exceptional products that embody the power of scent and the longing for home.

Founded: n/a
Founder: Wonny Lee
Headquarters: Korea

Instagram: instagram.com/elorea/ (14,2K followers)

Website: https://elorea.com/

Youssoful is a Korean perfume brand that was established in 2019. The brand's name is derived from the word "useful," which reflects its philosophy of creating fragrances that are both beautiful and practical. Youssoful's fragrances are inspired by different places and experiences, such as a walk in the forest or a day at the beach. The brand's scents are designed to evoke different moods and emotions, from fresh and energizing to warm and comforting.

Youssoful offers a range of fragrances, including perfumes and body mists. The brand's fragrances are made using high-quality ingredients, and each scent is crafted with care and attention to detail. The brand's packaging is minimalist and elegant, with a focus on natural materials such as wood and glass. The brand also emphasizes sustainability and eco-friendliness, using recycled materials and minimizing waste in its production process.

In general, Youssoful is a relatively new Korean perfume brand that offers a range of fragrances inspired by different places and experiences. The brand's focus on practicality and sustainability, along with its minimalist and elegant packaging, has helped it gain a following in Korea and internationally.

Founded: 2019
Founder: n/a
Headquarters: Seoul, Korea

Instagram: instagram.com/youssoful/?hl=en (8,133 followers)

Website: https://www.youssoful.co.kr/

Pesade is a Korean perfume brand that was established in 2018. Its name is derived from the French term "passe-partout," which means "master key" or "universal key." The brand's objective is to create fragrances that unlock the wearer's unique personality and experiences.

Pesade is defined by the attitude of seeing and feeling everything that is beautiful. Instead of defining the standard of beauty, it touches on the pure yearning for beauty. It celebrates discovering and collecting beauty in everyday situations and approaching this process with an authentic attitude. Pesade exemplifies this spirit and joy.

The flagship store of lifestyle brand Pesade feels like an art museum despite being a beauty shop. Upon entering, one can feel Pesade's distinct style through the installation artwork, such as a unique table and sofa. Visitors can experience the brand's fragrances and beauty products based on three scents: woody, peppery, and musky.

After exploring the products, visitors can enjoy a relaxing weekend by visiting the rooftop garden on the third floor. With Pesade's fragrances, you can discover, experience, and embrace the beauty that the brand conveys. These scents can add novel delights and a splash of color to one's daily life.

Founded: 2018
Founder: n/a
Headquarters: Seoul, South Korea

Instagram: instagram.com/pesade_official (7.588 followers)

Website: https://pesade.kr/