Colgate was founded in 1806 by William Colgate. The brand originally made soap and candles. However, it wasn’t until after the death of the founder that they began selling jars of toothpaste in 1873. The toothpaste became popular in the 1950s and has continued to grow in popularity. Today, Colgate is the most recognized name in toothpaste in the United States.

Colgate's extensive product range caters to the diverse needs of consumers. Whether it's their flagship toothpaste variants like Colgate Total or specialized options like Colgate Sensitive or Colgate Optic White, the brand offers solutions for various oral health concerns. Additionally, Colgate offers toothbrushes, mouthwashes, and dental floss, providing a complete oral care ecosystem.

Colgate toothpaste incorporates cutting-edge ingredients, such as fluoride, which effectively fights cavities and strengthens tooth enamel. Their formulas are carefully crafted to provide comprehensive oral care, promoting healthy gums, fresh breath, and a radiant smile.

Beyond its commitment to oral health, Colgate demonstrates a strong corporate social responsibility. The brand actively engages in initiatives promoting education on proper oral hygiene and access to dental care for underserved communities. Through programs like "Bright Smiles, Bright Futures," Colgate has positively impacted the lives of millions of children across the globe.

Founded: 1806

Headquarters: New York, United States

Instagram: https://www.instagram.com/colgate/

Website: https://www.colgate.com/

The Crest toothpaste brand is manufactured by Proctor & Gamble and was first introduced in the United States in 1955. With over 60 years of experience in oral care, Crest has established itself as a reliable and trustworthy brand that offers superior-quality products to its customers. The brand is sold globally, with a majority of European countries such as Russia, Germany, Poland, Serbia, Bulgaria, and Ukraine.

Crest toothpaste is known for its effective cleaning and whitening properties, which help to remove surface stains and prevent cavities. The brand's innovative formulations are designed to cater to different oral care needs, such as sensitivity, gum health, and fresh breath. For instance, Crest's Pro-Health line of toothpaste contains stannous fluoride, which helps to fight against plaque and gingivitis, while also providing sensitivity relief.

The brand's 3D White line of toothpaste uses a unique formula that removes up to 80% of surface stains, leaving teeth visibly whiter. Apart from toothpaste, Crest also offers a range of other oral care products such as mouthwash, dental floss, and toothbrushes. These products are designed to work together with Crest toothpaste to provide comprehensive oral care.

Founded: 1955
Headquarters: Cincinnati, Ohio, USA
Instagram: https://www.instagram.com/crest/
Website: https://crest.com/

Tom's of Maine was founded by Tom and Kate Chappell in 1970 when they started looking for natural and unprocessed personal care products but came up short. So they decided to create their own. By 1975, they'd introduced the first natural toothpaste on the U.S. market. Since then, Tom's of Maine continues to put their hearts into providing natural toothpastes that are clean and effective.

Tom's of Maine has built a reputation for utilizing natural ingredients in their product line, avoiding the inclusion of synthetic fragrances or dyes. Their toothpaste is available in an assortment of flavors such as peppermint, spearmint, cinnamon, and wintergreen. The brand is widely recognized for its renowned toothpaste offerings, including the Natural Antiplaque & Whitening Toothpaste that effectively combats plaque and gently brightens teeth. Additionally, their Whole Care Toothpaste delivers comprehensive oral care, while the Rapid Relief Sensitive Toothpaste swiftly alleviates tooth sensitivity.

Tom's of Maine uses sustainable packaging and is committed to reducing their carbon footprint. The brand sources their raw materials from ethical suppliers and works with farmers who use sustainable farming practices. Tom's of Maine also donates 10% of their profits to charitable organizations that promote environmental sustainability and social justice.

The brand has received numerous awards and recognitions for their commitment to sustainability and natural products. They are certified by the Natural Products Association and have been recognized by the Environmental Protection Agency for their commitment to sustainable practices.

Founded: 1970
Headquarters: Kennebunk, Maine, United States
Instagram: https://www.instagram.com/toms_of_maine/
Website: https://www.tomsofmaine.com/

As the name suggests, the Sensodyne brand of toothpaste is specially formulated for those with sensitive teeth. Originally introduced in 1961 in the United States and the United Kingdom, this brand is owned by GlaxoSmithKline, more commonly seen as GSK.

Sensodyne offers a range of specialized products tailored to meet different dental needs. Whether it's Sensodyne Repair & Protect, Sensodyne Pronamel for strengthening enamel, or Sensodyne Rapid Relief for fast-acting relief, the brand caters to a diverse range of oral health concerns.

Sensodyne toothpaste provides the benefits of fluoride, cavity protection, fresh breath, and whitening while providing those with sensitive teeth a way to brush without pain. According to Sensodyne, their product contains potassium nitrate, which is a salt that works by affecting the nerve endings in your teeth's ability to send signals to the brain. When used regularly, it penetrates through small pores in dentin to help calm sensitive nerves and reduce sensitivity over time. To see results, you should brush with Sensodyne twice daily or more for at least two weeks, as it may take some time for the formula to work.

Sensodyne toothpaste can be found in most pharmacies, supermarkets, and online retailers, making it easily accessible to consumers throughout the United States.

Founded: 1961
Headquarters: New York, United States
Instagram: https://www.instagram.com/sensodyneus/
Website: https://www.sensodyne.com/

Hello is an American oral care brand that produces a line of natural toothpastes, mouthwashes, and flosses. The brand was founded in 2015 by former Colgate-Palmolive executive Daniel Meyer. Hello's products are sold online and in select retailers.

Hello's toothpaste is crafted with the belief that what you put in your mouth should be safe, effective, and enjoyable. The brand prides itself on being free from artificial sweeteners, preservatives, dyes, and sulfates. Instead, they incorporate natural ingredients like soothing aloe vera, moisturizing coconut oil, and refreshing mint extracts. The brand's sensitivity relief toothpaste is highly recommended by dentists for its gentle yet effective formula.

Their toothpaste tubes are made from plant-based materials, such as sugarcane, which are more sustainable and renewable compared to traditional plastic tubes. Hello's products have been praised by consumers for their natural ingredients and effectiveness. The brand has also been recognized by several organizations for its commitment to sustainability. In 2018, Hello was named one of the "100 Best Companies to Work For" by Fortune magazine. In addition, Hello is a proud member of the "1% for the Planet" program, pledging to donate 1% of their sales to environmental causes.

Founded: 2015
Headquarters: Montclair, New Jersey, United States
Instagram: https://www.instagram.com/helloproducts/
Website: https://www.hello-products.com/

Klēn is a popular American toothpaste brand that has gained recognition for its effectiveness in maintaining oral hygiene. With its innovative formula and quality ingredients, Klēn delivers exceptional results in cleaning and brightening teeth while promoting overall dental health.

Klēn's advanced formula includes powerful ingredients such as fluoride, which not only helps in fighting cavities but also strengthens tooth enamel. This ensures that users have stronger and healthier teeth that are less susceptible to dental decay.

In addition to fighting tooth decay, Klēn toothpaste also emphasizes the importance of gum health. It contains antibacterial agents that help in preventing gingivitis and reducing gum inflammation. This is crucial in maintaining healthy gums, as problems like gum disease can lead to tooth loss if not effectively addressed.

Furthermore, Klēn toothpaste is known for its refreshing taste and long-lasting freshness. Its minty flavor leaves the mouth feeling cool and clean, providing users with a refreshing sensation after every use. This makes brushing a pleasurable experience, encouraging individuals to maintain a consistent dental routine.

Notably, Klēn toothpaste pays attention to the specific needs of its customers by offering a range of variants suitable for different preferences. From whitening toothpaste for those looking to achieve a brighter smile to sensitivity toothpaste for individuals with tooth sensitivity, Klēn aims to cater to the diverse needs of its consumers.

Founded: 2015
Headquarters: Wilmington, Delaware, United States
Instagram: https://www.instagram.com/klenproducts/
Website: https://klenproducts.com/

Pepsodent is an American toothpaste brand owned by GlaxoSmithKline. It was first marketed in 1915 as a cure for "pyorrhea, bad breath, and decay." The brand name is derived from the Greek words for "pepsis" (digestion) and "dent" (tooth).

Pepsodent was one of the first toothpastes to be sold in a tube, and it quickly became a popular product. In the 1920s, Pepsodent was advertised as a "miracle cure" for a variety of dental problems, and it was even endorsed by celebrities such as Babe Ruth and Jack Dempsey.

Pepsodent has been a successful brand for many years, and it is still one of the most popular toothpaste in the world. The brand's success is due in part to its effective advertising campaigns, as well as its affordable price point. In recent years, Pepsodent has expanded its product line to include a variety of other oral care products, such as toothbrushes, mouthwashes, and floss. The brand also has a strong presence in the global market, and it is sold in over 100 countries.

Pepsodent is a well-known and respected brand, and it is a popular choice for consumers who are looking for effective and affordable toothpaste. The brand's long history and strong advertising campaigns have helped to make it one of the most successful toothpaste brands in the world.

Founded: 1915

Headquarters: Chicago, United States

Instagram: https://www.instagram.com/pepsodent_cl/

Website: https://www.pepsodent.com/

Close-Up is an American toothpaste brand owned by Unilever. It was first introduced in 1971 and is now one of the most popular toothpastes in the world. Close-Up is known for its strong advertising campaigns, which have featured celebrities such as Tom Cruise, Cindy Crawford, and Jessica Alba.

The brand's name is derived from the fact that it is designed to "close up" gaps between teeth, which can help to prevent cavities and gum disease. Close-Up introduced a range of exciting and bold flavors like peppermint, cinnamon, and even bubble gum, which appealed to consumers seeking a more enjoyable brushing experience.

This focus on flavor helped Close-Up establish a loyal customer base, particularly among younger demographics. In addition to its unique flavor profiles, Close-Up also emphasizes its teeth-whitening properties. The toothpaste is formulated with ingredients that help remove surface stains and promote a brighter smile. This has made Close-Up a go-to choice for individuals looking to enhance the appearance of their teeth.

Over the years, Close-Up has expanded its product lineup to include various toothpaste formulations, such as gel-based options and sensitivity relief variants. The brand has also introduced mouthwash and toothbrushes to complement its toothpaste offerings, providing consumers with a complete oral care regimen.

Close-Up's marketing campaigns have been influential in establishing its brand identity. The brand has consistently promoted the idea of fresh breath and a confident smile as a result of using their products. Their advertisements often feature smiling individuals with vibrant, white teeth, creating an aspirational image that resonates with consumers.

Founded: 1971

Headquarters: Arlington, Virginia, United States

Website: https://www.close-up.com/

Arm & Hammer is a well-known American toothpaste brand that has been trusted by consumers for over 150 years. Founded in 1867, Arm & Hammer has established itself as a prominent player in the oral care market, offering a range of toothpaste products that prioritize both dental hygiene and freshness.

One of the key distinguishing factors of Arm & Hammer toothpaste is its unique use of baking soda as a primary ingredient. Baking soda, also known as sodium bicarbonate, is a natural and gentle abrasive that helps remove plaque and surface stains from teeth. It also neutralizes acids in the mouth, providing a fresh and clean feeling.

Arm & Hammer toothpaste is known for its ability to effectively combat bad breath. Baking soda, combined with other ingredients such as mint or citrus flavors, helps neutralize odors and leaves the mouth feeling refreshed. This makes Arm & Hammer toothpaste a popular choice for individuals seeking long-lasting oral freshness.

Arm & Hammer offers a diverse range of toothpaste options to cater to different needs and preferences. These include variants for whitening, sensitivity relief, and overall oral care. The brand also offers toothpaste options for kids, making oral hygiene a fun and enjoyable experience for children.

Founded: 1867

Headquarters: Trenton, New Jersey, United States

Website: https://www.armandhammer.com/