Close-Up

Close-Up is an American toothpaste brand owned by Unilever. It was first introduced in 1971 and is now one of the most popular toothpastes in the world. Close-Up is known for its strong advertising campaigns, which have featured celebrities such as Tom Cruise, Cindy Crawford, and Jessica Alba.

The brand's name is derived from the fact that it is designed to "close up" gaps between teeth, which can help to prevent cavities and gum disease. Close-Up introduced a range of exciting and bold flavors like peppermint, cinnamon, and even bubble gum, which appealed to consumers seeking a more enjoyable brushing experience.

This focus on flavor helped Close-Up establish a loyal customer base, particularly among younger demographics. In addition to its unique flavor profiles, Close-Up also emphasizes its teeth-whitening properties. The toothpaste is formulated with ingredients that help remove surface stains and promote a brighter smile. This has made Close-Up a go-to choice for individuals looking to enhance the appearance of their teeth.

Over the years, Close-Up has expanded its product lineup to include various toothpaste formulations, such as gel-based options and sensitivity relief variants. The brand has also introduced mouthwash and toothbrushes to complement its toothpaste offerings, providing consumers with a complete oral care regimen.

Close-Up's marketing campaigns have been influential in establishing its brand identity. The brand has consistently promoted the idea of fresh breath and a confident smile as a result of using their products. Their advertisements often feature smiling individuals with vibrant, white teeth, creating an aspirational image that resonates with consumers.

Founded: 1971

Headquarters: Arlington, Virginia, United States

Website: https://www.close-up.com/