Jockey is a well-known underwear brand that has established its dominance in the Indian market for many years. The brand was founded in 1876 in Michigan, United States, and it made its way to India in the 1990s. Jockey is a brand that has continuously excelled in providing quality innerwear for both men and women.

The success of the brand in India can be attributed to its innovative designs, quality fabric, and comfortable fit. The brand's merchandise includes a vast collection of briefs, boxers, trunks, and vests. Jockey also offers innerwear for women, such as panties, bras, and sportswear.

Jockey's marketing strategy of emphasizing comfort and style has worked well in India, where consumers prefer underwear made of soft and breathable fabrics with a comfortable fit. Jockey has successfully addressed this need by incorporating advanced technology to develop materials that guarantee comfort and durability. Jockey has also focused on its customer service, which has made it a trusted brand.

Furthermore, Jockey is known for its sustainability initiatives, collaborations with designers, and promoting a healthy lifestyle. The brand has partnered with renowned fitness trainers and athletes to create unique collections that cater to different body shapes and sizes.

Reasons to try

• One of the most popular underwear brands in India
• An array of options for you to choose from
• Available in a wide range of prices

Founded: 1876

Headquarters: Kenosha, Wisconsin, USA

Website: https://www.jockey.com/

Price Range: Rs.120 – Rs.800

Jack & Jones is a Danish brand that is popular around the world for its trendy and stylish clothing and accessories for men. The brand has expanded to India, and it is no different from its global counterparts. Jack & Jones brings a new collection of innerwear for Indian men that are comfortable, stylish, and of high quality.

Jack & Jones has a wide range of underwear collections made of different fabrics such as cotton, modal, and polyester. Their innerwear collection includes briefs, trunks, boxer briefs, and vests. Their stylish designs, comfortable materials, and perfect fit make them a popular choice among young men in India.

The brand has also introduced a collection of sustainable men’s underwear, which is made using recycled polyester or organic cotton. This collection uses sustainable practices from raw materials to the production process and packaging, which aligns with the global trend toward sustainable fashion.

In India, Jack & Jones has a growing consumer base for its innerwear collection, and it has become a popular choice among young and fashion-conscious men. The brand’s trendy designs and focus on comfort and quality make it stand out among its competitors. With its expanding collection and focus on sustainability, Jack & Jones is a brand to watch in the Indian innerwear market.

Reasons to try

• Sustainable materials in packaging
• Offering numerous options for customers
• Varying prices

Founded: 1989
Headquarters: Brande, Denmark
Website: https://www.jackjones.com/

Price Range: Rs.120 – Rs.800

Another best underwear for men in India is Hanes in recent years. The brand's tagline "Comfort is Everything" reflects its focus on providing comfortable and high-quality products to its customers. The Hanes underwear brand offers a wide range of products in India, including boxers, briefs, trunks, and more, catering to all age groups and genders.

One of the reasons for Hanes' popularity in India is the brand's commitment to using high-quality materials in its products. The fabrics used are soft, breathable, and designed to last longer, ensuring maximum comfort for the wearer. Another factor that has contributed to its success is its affordability. The brand offers a variety of underwear products at reasonable prices, making it accessible to a wider range of consumers.

Hanes has also made efforts to expand its presence in India by partnering with popular retailers and e-commerce platforms. This has made it easier for customers across the country to access Hanes products and enjoy the brand's comfort and quality.

Reasons to try

• A wide array of choices
• Soft finishes and perfect fitting
• Available in the high-end and affordable price ranges

Founded: 1901

Headquarters: Winston-Salem, North Carolina, USA

Website: https://www.hanes.com/

Price Range: Rs.120 – Rs.1500

XYXX is an Indian underwear brand that caters to men. It was launched in 2017 to provide comfortable and functional innerwear for men. The brand has gained popularity in India due to its trendy designs and high-quality fabric. XYXX uses a blend of premium-quality cotton and spandex to provide a soft and comfortable experience.

One thing that sets XYXX apart from other brands is its focus on sustainability. The brand uses eco-friendly packaging and sources fabrics from sustainable suppliers. XYXX also offers a wide range of products including briefs, trunks, boxers, and vests.

The brand's products are available online and in select retail stores across India. XYXX offers unique designs with vibrant colors and prints that cater to different preferences. Its products have been praised for their comfort, fit, and durability.

Not only does XYXX cater to the fashion-conscious, but it also has a line of hypoallergenic underwear for men with sensitive skin. XYXX has become a popular choice for men looking for fashionable and comfortable innerwear in India.

Reasons to try

• High-quality fabric crafted to fit perfectly
• New age colors and patterns
• Availability of a wide range of sizes from XS to 5XL

Founded: 2017
Headquarters: Surat, Gujarat, India
Website: https://xyxxcrew.com/

Price Range: Rs.600 - Rs.2000

Marks & Spencer is a renowned brand for clothing and underwear, both in India and across the globe. The brand has been providing its customers with quality, comfort, and style for many years. One of its essential product categories is men's underwear, which caters to the specific needs and requirements of Indian men.

When it comes to comfort, M&S underwear is made from high-quality materials that provide an extremely comfortable experience. The fabric is soft and breathable, allowing for better air circulation and preventing sweating and irritation. The underwear is also designed to fit well, further enhancing the comfort level. This is especially important when it comes to men's underwear, as they need to provide the right amount of support and comfort for everyday wear.

Apart from comfort, M&S also offers various styles of underwear to suit different needs and preferences. From hipsters to boxers, the brand has something for everyone. The brand has also focused on providing a range of colors and patterns, making it easy for customers to find something that suits their style.

Reasons to try

• High-quality fabric and stitches
• Comfortable and soft on the skin
• Offering various styles of underwear

Founded: 1884
Headquarters: London, United Kingdom

Website: https://www.marksandspencer.com/

Price Range: Rs.400 – Rs.1200

Calvin Klein, the American fashion brand, is renowned for its high-quality clothing and accessories. One of the popular products of Calvin Klein is its underwear line, which has a strong presence in India as well. The brand has made a name for itself by providing comfort, style, and durability through its products.

Calvin Klein's notable products in India include Boxer Briefs, Briefs, Trunks, and Thongs. These undergarments are made up of comfortable fabric like cotton, spandex, and polyester, which offers a soft touch and a comfortable fit. The underwear line is available in various colors, patterns, and sizes, catering to a diverse consumer base.

In India, Calvin Klein's underwear line is available both online and offline, through various e-commerce platforms and retail stores. The Brand's products are priced at a premium, catering to consumers looking for long-lasting and high-quality garments.

Reasons to try

• Internationally recognized brand
• High-quality briefs and underwear
• Simple and comfortable styles

Founded: 1968
Headquarters: New York, USA
Website: https://www.calvinklein.us/en

Price Range: Rs.120 – Rs.800

Levi's is a well-known brand for jeans and denim wear globally. However, the brand has expanded its product range to include underwear in India. Levi's launched its underwear line in India in 2012, targeting men of all ages who value comfort and style.

One of the primary benefits of Levi's underwear is its superior fabric quality. The brand uses high-quality cotton which is soft, breathable, and comfortable, making it suitable for everyday wear. The underwear also features a blend of spandex which provides a snug fit and ensures that the underwear retains its shape after washes.

Additionally, Levi's underwear is designed to offer proper support and comfort. The brand's underwear is engineered to provide adequate support in the groin area, preventing chafing and irritation. The fabric used in the underwear is breathable, which helps keep the wearer cool and dry.

Reasons to try

• Affordable options available in pairs
• Known for its perfect fit
• Simple and reliable design

Founded: 1853
Headquarters: California, USA
Website: https://www.levi.com/

Price Range: Rs.120 – Rs.800

Tommy Hilfiger is a globally renowned brand that offers high-quality apparel and accessories. The brand is known for its classic yet stylish designs that appeal to fashion-conscious consumers. The brand's underwear collection is equally impressive, offering a range of comfortable and trendy options for men and women.

In India, Tommy Hilfiger's underwear collection is widely popular among young adults and fashion enthusiasts. The collection includes various styles of underwear, including briefs, boxers, and trunks. The underwear is made of high-quality fabrics and is designed for maximum comfort and durability.

Tommy Hilfiger's underwear collection in India is available in multiple colors and patterns, making it easy for consumers to find their preferred style. The brand also offers a mix of classic and trendy designs that cater to different fashion sensibilities.

Reasons to try

• High-quality materials
• Modern and fashionable design
• Accommodate a variety of body types

Founded: 1985
Headquarters: Amsterdam, Netherlands
Website: https://www.tommyhilfigerindia.com

Price Range: Rs.250 – Rs.1800

Chromozome is a leading brand of men's undergarments in India. The brand started in 2001 and it has since grown to become one of the most popular and reputable brands of men's underwear in the country. The brand has established its identity around the use of colors in its designs, with each design imbuing a sense of energy and vibrancy. Chromozome offers a wide range of underwear styles such as briefs, trunks, boxers, and innerwear vests, among others.

The brand's underwear is made of high-quality materials and is designed to ensure maximum comfort for the wearer. Chromozome's garments are made of skin-friendly fabric, and they are easy to wash and maintain. The underwear is available in a range of sizes to fit men of all body types.

Chromozome has a strong online presence, with a dedicated website and online store, and its products are also available in retail stores across the country. The brand has a large and loyal customer base, owing to its high-quality products, affordability, and trendy designs.

Reasons to try

• Skin-friendly fabrics
• Varying sizes

Founded: 2001

Headquarters: Bangalore, India

Website: https://cmzworld.com/

Price Range: Rs.150 – Rs.1000

The United Colors of Benetton is a famous Italian brand known for its trendy and stylish clothing. The brand has a strong presence across the world, including India. United Colors of Benetton has a range of clothing including underwear for men. The brand's underwear for men is designed to provide both comfort and style.

With a focus on modern designs, the brand ensures that its underwear range is suitable for all body types. They use high-quality materials that offer comfort and make them long-lasting. United Colors of Benetton's underwear range for men includes boxers, briefs, and trunks that cater to different preferences. The brand's underwear is available in a wide range of colors to match an individual's style.

In India, the brand has a loyal customer base, particularly among the younger generations who prefer fashionable and comfortable clothing. The United Colors of Benetton stores can be found in major cities across India, making their products accessible to many. The brand also offers online shopping facilities, which makes it easy for customers to purchase products from the comfort of their homes.

Reasons to try

• Affordable options available in pairs
• Perfect fit
• Simple and reliable design

Founded: 1965

Headquarters: Treviso, Italy

Website: https://world.benetton.com/

Price Range: Rs.120 – Rs.1200