Jockey
Jockey is a well-known underwear brand that has established its dominance in the Indian market for many years. The brand was founded in 1876 in Michigan, United States, and it made its way to India in the 1990s. Jockey is a brand that has continuously excelled in providing quality innerwear for both men and women.
The success of the brand in India can be attributed to its innovative designs, quality fabric, and comfortable fit. The brand's merchandise includes a vast collection of briefs, boxers, trunks, and vests. Jockey also offers innerwear for women, such as panties, bras, and sportswear.
Jockey's marketing strategy of emphasizing comfort and style has worked well in India, where consumers prefer underwear made of soft and breathable fabrics with a comfortable fit. Jockey has successfully addressed this need by incorporating advanced technology to develop materials that guarantee comfort and durability. Jockey has also focused on its customer service, which has made it a trusted brand.
Furthermore, Jockey is known for its sustainability initiatives, collaborations with designers, and promoting a healthy lifestyle. The brand has partnered with renowned fitness trainers and athletes to create unique collections that cater to different body shapes and sizes.
Reasons to try
- One of the most popular underwear brands in India
- An array of options for you to choose from
- Available in a wide range of prices
Founded: 1876
Headquarters: Kenosha, Wisconsin, USA
Website: https://www.jockey.com/
Price Range: Rs.120 – Rs.800
