When we talk about iconic jewelry brands, Tiffany & Co. is a name that undoubtedly tops the list. Founded in 1837 by Charles Lewis Tiffany and John B. Young, this legendary American luxury jewelry and specialty retailer has been adding glitz and glamour to the world for over 180 years. From its humble beginnings as a "stationery and fancy goods emporium," the brand has evolved into a global symbol of sophistication and timeless elegance.

What sets Tiffany & Co. apart is its commitment to craftsmanship and dedication to using only the most exquisite materials. Over the years, they've introduced the world to a variety of gemstones, including tanzanite, morganite, and tsavorite. Moreover, the brand’s innovative design philosophy has revolutionized the world of jewelry and style. Furthermore, Tiffany & Co. has always been a brand embraced by celebrities. Stars from Audrey Hepburn to Lady Gaga have been seen sporting its brilliant designs, and the brand's jewels have sparkled on the red carpet of numerous prestigious events.

One of Tiffany & Co.'s most significant contributions is the introduction of the Tiffany® Setting, the ring design that revolutionized engagement rings. This iconic design, with a diamond lifted up and into the light, is still one of the brand’s best-selling collections today, encapsulating the very essence of love and commitment. Some of the brand's most popular collections, besides the legendary Tiffany® Setting, include the Tiffany T, Tiffany HardWear, and Return to Tiffany®. Each collection is unique in its design ethos, offering something for every taste and occasion.

Founded: 1837

Headquarters: New York City, New York, United States

Official website: https://www.tiffany.com/

Instagram: https://www.instagram.com/tiffanyandco/

Known as the "King of Diamonds," Harry Winston is another renowned name in the world of luxury jewelry. Founded in 1932, Harry Winston has a rich history of dealing with some of the world's most famous gemstones and designing exceptional jewelry.

The brand represents the epitome of luxury and exclusivity, driven by Harry Winston's passion for diamonds. Winston himself had an innate understanding of the stones' beauty, which he expertly used to create pieces that allowed the diamonds to reveal their maximum brilliance and fire.

Over the years, Harry Winston has adorned countless celebrities. The tradition started when Winston lent diamonds to actress Jennifer Jones for the 1944 Academy Awards, marking the beginning of the close association between diamonds, celebrities, and red carpet-events.

The best-selling and most popular collections from Harry Winston include:

• The Classic Winston™ Collection: This collection is known for timeless designs and exceptional diamonds. Harry Winston’s commitment to fine craftsmanship and quality is evident in each piece.
• The Winston Cluster Collection: Here, pear-shaped, marquise and round brilliant diamonds are meticulously set to create a striking water-drop effect.
• The Winston Gates Collection: Inspired by the ornate designs of the brand's flagship Fifth Avenue salon, this collection reflects Winston's journey from a humble beginning to the "King of Diamonds."
• The Winston Candy Collection: This collection features rare and extraordinary colored gemstones, truly embodying the brand's spirit of celebration and creativity.

Founded: 1932

Headquarters: New York City, New York, United States

Official website: https://www.harrywinston.com/

Instagram: https://www.instagram.com/harrywinston/

David Yurman is synonymous with innovation and timeless design in the jewelry world. Founded in 1980 by David and Sybil Yurman in New York, the brand is known for its seamless fusion of art and fashion. Rooted in the artist's background of the brand's namesake founder, David Yurman's pieces combine the classic with the unconventional, making them unique and instantly recognizable.

David Yurman stands out for its innovative design approach. The brand was one of the first to successfully combine precious metals with unconventional materials, such as black titanium and meteorite. These unique combinations have earned the brand its status as a pioneer in the industry. Another distinctive feature of David Yurman is its commitment to charitable causes. The brand is dedicated to supporting a range of philanthropic efforts, especially those focused on education, the arts, and empowerment.

As for the celebrities that have embraced David Yurman's designs, the list is vast and diverse. From supermodels like Kate Moss to actors like Brad Pitt, many stars have been seen wearing pieces from this brand, adding to its allure and popularity.

Now, let's look at some of the brand's best-selling collections:

• The Cable Collection: This collection, featuring the twisted helix design, was the first introduced by the brand and remains a best-seller.
• The Albion Collection: Known for its bold, cushion-shaped gemstones surrounded by diamonds.
• The Châtelaine Collection: This collection features colorful gemstones in elegant and versatile pieces.

Founded: 1980

Headquarters: New York City, New York, United States

Official website: https://www.davidyurman.com/

Instagram: https://www.instagram.com/davidyurman/

The name James Avery Artisan Jewelry is synonymous with time-honored craftsmanship and meaningful design. The company, founded by James Avery himself in 1954 in a two-car garage in Kerrville, Texas, has been offering finely crafted jewelry and gifts for over 60 years.

What sets James Avery Artisan Jewelry apart is its commitment to creating pieces with symbolic meaning. The brand's collections often draw on faith, love, and nature for inspiration, resonating with customers on a deeply personal level. This sense of personal connection makes each piece more than just an accessory - it becomes a treasured keepsake. The brand is also renowned for its meticulous attention to quality. Every piece of James Avery jewelry is handcrafted by skilled artisans who ensure each design is beautifully finished and durable.

James Avery Artisan Jewelry has always had a strong commitment to its community. In addition to providing local employment, the company also contributes to numerous charitable organizations, reflecting its dedication to giving back.

Now, let's talk about some of the most popular collections:

• The Iconic Charm Collection: With hundreds of designs ranging from the playful to the sentimental, these charms have become a beloved tradition for many families.
• The Crosses Collection: This collection, inspired by faith, features unique and meaningful designs that hold personal significance for many.
• The Avery Remembrance Collection: Symbolizing love, life, and growth, this collection captures the essence of the brand's design philosophy.

Founded: 1954

Headquarters: Kerrville, Texas, United States

Official website: https://www.jamesavery.com/

Instagram: https://www.instagram.com/jamesavery/

From its inception in 2004, Gorjana stands out as a brand that beautifully embodies the laid-back sophistication of its Southern California origins. Founded by Gorjana and Jason Griffin Reidel, the company combines current trends with timeless classics to create versatile pieces that can be worn in various ways.

What sets Gorjana apart is its commitment to creating jewelry that women can wear every day. Lightweight, easy to layer, and versatile, Gorjana's pieces effortlessly transition from day to night, from casual to formal. The brand has effectively managed to bridge the gap between timeless and fashionable, offering pieces that have a modern feel while still being classic enough to stand the test of time.

The brand has been embraced by celebrities such as Bella Hadid and Julianne Hough, who appreciate its sophisticated simplicity and versatile designs. Such high-profile endorsements have helped bolster the brand's image and popularity.

Diving into the brand's most popular collections:

• The Power Gemstones Collection: This collection features delicate pieces adorned with various gemstones, each representing different properties like love, balance, or strength.
• The Laguna Adjustable Necklace: Part of the brand's DNA, this adjustable necklace can be worn in various ways and has been a best-seller since its introduction.
• The Compass Collection: Inspired by the idea of finding one's direction, the Compass Collection is both symbolic and stylish.

Founded: 2004

Headquarters: Laguna Beach, California, United States

Official website: https://www.gorjana.com/

Instagram: https://www.instagram.com/gorjana/

Stone and Strand is a relatively new name in the jewelry world but has already made significant strides since its establishment in 2013. The New York-based company, founded by Nadine McCarthy Kahane, stands at the intersection of luxury and accessibility, offering high-quality, fine jewelry without the intimidating price tag often associated with such pieces.

One of Stone and Strand's distinguishing features is its commitment to ethical sourcing. The brand ensures that all its diamonds are conflict-free and meet the highest quality standards. By doing so, Stone and Strand positions itself as a brand that values aesthetics and ethical considerations. The brand also stands out for its strong emphasis on celebrating women. By creating pieces that are as diverse, multifaceted, and powerful as the women who wear them, Stone and Strand aims to empower women to embrace their unique style and personality.

The best-selling and most popular collections from Stone and Strand include:

• The Alphabet Collection: Personalized pieces featuring initial letters that are both sophisticated and fun.
• The Good Girl Collection: Playful, whimsical designs that allow women to embrace their lighter side.
• The Tiny Diamond Collection: A line of minimalistic, delicate pieces that feature small diamonds for a touch of everyday elegance.

Founded: 2013

Headquarters: New York City, New York, United States

Official website: https://www.stoneandstrand.com/

Instagram: https://www.instagram.com/stoneandstrand/

Cuyana, which means "to love" in Quechua, is a brand that embodies its name in every product. Founded in 2011 by Karla Gallardo and Shilpa Shah, Cuyana started as a direct-to-consumer bag brand with the philosophy of "fewer, better things." It has since expanded into a wide array of accessories and clothing, including jewelry.

One of the brand's distinguishing features is its commitment to sustainable and ethical production. Each piece is crafted with care and precision, using high-quality materials sourced from around the world. The brand works directly with skilled artisans and follows a lean production model to minimize waste and ensure fair working conditions.

Moreover, Cuyana has an innovative program called "Lean Closet," which encourages customers to clean out their closets and donate unwanted items to help women in need. This approach further highlights the brand's ethos of sustainability and social responsibility. Cuyana's jewelry collection, while not its primary focus, reflects the brand's commitment to quality, simplicity, and timeless elegance. The collection features minimalistic pieces that embody the brand's "fewer, better" philosophy.

Key collections include:

• The Classic Collection: This line offers elegant, timeless pieces that can be worn every day and treasured for a lifetime.
• The Modern Collection: A collection of contemporary pieces that feature clean lines and geometric shapes.

Founded: 2011

Headquarters: San Francisco, California, United States

Official website: https://www.cuyana.com/

Instagram: https://www.instagram.com/cuyana/

Blue Nile, founded in 1999 by Mark Vadon, is a pioneering brand in the digital space of the jewelry industry. Based in Seattle, Washington, the company shook up the diamond industry by selling diamonds online, providing consumers with a vast selection, excellent quality, and significant cost savings compared to traditional jewelry stores.

The brand is renowned for its transparency and customer empowerment. Blue Nile provides extensive education about diamonds and other gemstones, offering consumers all the knowledge they need to make an informed decision. This emphasis on education and transparency, along with the ease of shopping online, has played a significant role in Blue Nile's success.

Diving into the brand's most popular collections:

• The Build Your Own Ring® feature: This feature allows customers to select a diamond and a setting of their choice, creating a personalized ring tailored to their taste and budget.
• The Blue Nile Studio Collection: This collection features high-quality, handcrafted engagement rings designed by world-renowned designers.
• The Astor by Blue Nile™ Collection: This line offers the brand's most exceptional diamonds, specifically cut for optimal brilliance.

Founded: 1999

Headquarters: Seattle, Washington, United States

Official website: https://www.bluenile.com/

Instagram: https://www.instagram.com/bluenilediamond/

Kendra Scott is a household name in the world of fashion jewelry, recognized for its vibrant, handcrafted pieces and unique use of color. Founded in 2002 by Kendra Scott herself, the brand has become synonymous with innovative design and uncompromising quality.

Based in Austin, Texas, Kendra Scott stands apart with its Color Bar™ experience, allowing customers to create customized jewelry in minutes. This distinctive feature, coupled with the brand's dedication to detail and craftsmanship, has earned Kendra Scott a loyal customer base and a robust retail presence across the US.

The brand is committed to creating beautiful jewelry and is deeply invested in giving back to the community. Through its "You Do Good" initiative, Kendra Scott partners with local and national organizations to host fundraising events, underscoring its dedication to philanthropy.

Take a look at Kendra Scott's most popular collections:

• The Elisa Pendant Necklace: This signature piece, available in a variety of stones and finishes, is a perennial best-seller.
• The Danielle Earrings: These large statement earrings, known for their distinctive shape and variety of colors, are a customer favorite.
• The Drusy Collection: Featuring a sparkling, crystalline surface, the Drusy collection adds a touch of glamour to any look.

Founded: 2002

Headquarters: Austin, Texas, United States

Official website: https://www.kendrascott.com/

Instagram: https://www.instagram.com/kendrascott/

Founded in 1924, Zales is one of the most recognized names in the American jewelry industry. Originally started in Wichita Falls, Texas, by brothers Morris and William Zale and Ben Lipshy, the brand aimed to provide customers with high-quality merchandise at the lowest possible price. Today, Zales continues this legacy with a vast selection of fine jewelry across the United States and Puerto Rico.

Known as "The Diamond Store," Zales has built its reputation around its high-quality, beautiful diamond collections. It was the first to offer a credit plan, dubbed "a penny down and a dollar a week," making jewelry and fine gemstones accessible to a broader audience. Zales' marketing campaigns and product lines have often been associated with life's most treasured moments, making it a go-to destination for engagement rings, wedding bands, anniversary gifts, and other significant celebrations.

The brand's popular collections include:

• The Celebration Diamond Collection: Known for its fire, sparkle, and brilliance, this collection offers some of the most stunning diamonds for engagement rings.
• The Vera Wang LOVE Collection: Designed in collaboration with renowned fashion designer Vera Wang, this collection offers a range of stunning engagement and wedding rings.
• The Enchanted Disney Fine Jewelry Collection: Inspired by Disney's iconic princesses, this collection adds a whimsical touch to fine jewelry.

Founded: 1924

Headquarters: Irving, Texas, United States

Official website: https://www.zales.com/

Instagram: https://www.instagram.com/zalesjewelers/