Blue Nile

Blue Nile, founded in 1999 by Mark Vadon, is a pioneering brand in the digital space of the jewelry industry. Based in Seattle, Washington, the company shook up the diamond industry by selling diamonds online, providing consumers with a vast selection, excellent quality, and significant cost savings compared to traditional jewelry stores.


The brand is renowned for its transparency and customer empowerment. Blue Nile provides extensive education about diamonds and other gemstones, offering consumers all the knowledge they need to make an informed decision. This emphasis on education and transparency, along with the ease of shopping online, has played a significant role in Blue Nile's success.


Diving into the brand's most popular collections:

  • The Build Your Own Ring® feature: This feature allows customers to select a diamond and a setting of their choice, creating a personalized ring tailored to their taste and budget.
  • The Blue Nile Studio Collection: This collection features high-quality, handcrafted engagement rings designed by world-renowned designers.
  • The Astor by Blue Nile™ Collection: This line offers the brand's most exceptional diamonds, specifically cut for optimal brilliance.


Founded: 1999

Headquarters: Seattle, Washington, United States

Official website: https://www.bluenile.com/

Instagram: https://www.instagram.com/bluenilediamond/

Screenshot of https://www.bluenile.com/jewelry/bracelets/popcorn-chain-bracelet-14k-yellow-gold_71749
Screenshot of https://www.bluenile.com/jewelry/bracelets/popcorn-chain-bracelet-14k-yellow-gold_71749
Video by Blue Nile

Top 10 Most Famous Jewelry Brands in United States

  1. top 1 Tiffany & Co.
  2. top 2 Harry Winston
  3. top 3 David Yurman
  4. top 4 James Avery Artisan Jewelry
  5. top 5 Gorjana
  6. top 6 Stone and Strand
  7. top 7 Cuyana
  8. top 8 Blue Nile
  9. top 9 Kendra Scott
  10. top 10 Zales

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