Although Jumia launched a mobile app in August 2013, the website has proven to be one of the most popular online shopping destinations for Nigerian users. The free app connects users with the latest fashion, electronics and beauty products and showcases daily products from major international and local brands. “It is very important for Jumia to provide mobility solutions to its customers.

According to Statista, the Jumia website in Nigeria receives the largest website traffic for an e-commerce platform in Africa. In May 2021, roughly 13 million unique visitors used Jumia for their shopping. Most of these visits came from Nigeria.

Location: Maua Cl, Nairobi, Kenya
Founded: 2013

Visitors: 13 million

Website: https://www.jumia.co.ke/v

This South African e-commerce platform is the second most visited online shop in Africa, according to data obtained from Statista. Apparently, Takealot.com received as many as 12.2 million visitors in July 2021 alone. Most of the visits came from South Africa.

Location: Cape Town, South Africa
Founded: 2011
Visitors: 12.2 million
Website: https://www.takealot.com/

Konga is proud to be Nigeria's largest online hub and recently became the first African e-commerce website and the first Nigerian company to be certified by the social media platform Facebook. This website is an online store that offers its visitors a catalog of 200,000 products covering a wide range of categories including phones, computers, clothing, footwear, appliances, books and baby products.

This Lagos-based e-commerce platform is Konga. According to data monitored by Statista, as of July 2021, there were 2.5 million visitors to the Konga website. About 90% of these visitors are from Nigeria.

Location: Ogba, Lagos, Nigeria
Founded: 2012
Visitors: 2.5 million
Website: Konga.com

This is another South African e-commerce company. As of July of this year, 1.8 million unique visitors have visited Bidorbuy.co.za. The majority (about 90%) of these visits were from devices registered in South Africa.

Launched in 1999, bidorbuy.co.za is marketed as Africa’s largest online marketplace. The emphasis of this marketplace is on product variety within numerous categories that cover all aspects of the modern lifestyle.

Location: Johannesburg, South Africa
Founded: 1999
Visitors: 1.8 million
Website: www.bidorbuy.co.za

Another South African e-commerce platform received 490, 000 visits to its website as of July this year. Zando was established in 2012 by Rocket Internet AG, the same company that owns Jumia. It specializes in fashion items.

Location: South Africa
Founded: 2012
Visitors: 490, 000
Website: https://www.zando.co.za/

Twiga Foods is a B2B e-commerce platform that receives food directly from farmers and ships it to urban retailers. The mobile sourcing platform serves retailers, kiosks and market stalls in Africa.

Twiga Foods gives millions of small and medium-sized sellers in Africa's urban markets access to high-quality products.

Location: Nairobi, Kenya
Founded: 2013
Visitors: updating
Website: https://twiga.com/

Copia Global offers a consumer catalog order and delivery system. Its service utilizes mobile technologies and a network of agents serving as distribution points, enabling rural and semi-urban consumers to get a wide range of quality goods at reasonable prices.

Location: Nairobi, Kenya
Founded: 2012
Visitors: updating
Website: https://copiaglobal.com/who-we-are/

Jiji is an online marketplace, on which buyers and sellers can meet to exchange goods and services.

Jiji was the most downloaded shopping app in Nigeria in 2018 and is currently the most popular Nigerian e-commerce app.

Location: Lagos, Nigeria
Founded: 2014
Visitors: updating
Website: https://jiji.ng/

TradeDepot is a continuous distribution platform that connects the world's leading consumer goods companies directly with African suppliers.

TradeDepot's goal is to build the largest retail chain in Africa. Its mission is to use technology to improve milk distribution to small suppliers on the continent of Africa. The startup is now extending the same technology to improve the distribution of food, beverage and personal care products to retailers and to improve living standards.

Location: Lagos, Nigeria
Founded:2015
Visitors: updating
Website: https://www.tradedepot.co/

MaxAB is a B2B e-commerce marketplace that connects food and grocery sellers with suppliers in Egypt's most marginalized regions with the aim of reshaping the food and grocery market using data-driven technologies and modern supply chains.

MaxAB's mission is to empower Egyptian retailers by providing them with access to a wide range of products, first-class services and operational support. Its technological supply chain helps to deliver the right amount of food to the right place at the right time.

Location: Cairo, Egypt
Founded: 2017
Visitors: updating
Website: https://www.maxab.io/