Belif, founded in 1860, is a high-end cosmetic brand from Korea, belonging to LG Household & Health Care LTD. The brand, which is more than 150 years old, has entered the market and is quickly embraced by women across Asia.

Napier's founder, Duncan Napier continued his herbal studies after clearing his cough just by using herbs. Napier believed in the power of high-quality natural ingredients and extensively researched herbal remedies and processing methods to create natural and effective formulas for the skin.

Belif uses true herbs as its main ingredients and is known for its high-performance formulas and unique textures: no synthetic preservatives, no dyes, no fragrances, no mineral oils, and no animal ingredients.

Origin: Korea

Found: 1860

Website: http://www.belifcosmetic.com/index.jsp

Shiseido, the iconic Asian cosmetics and skincare brand, was started in 1872 by Arinobu Fukuhara as Japan’s first western-style pharmacy. “Shi Sei” means “where everything is born” and “Do” means “house of”.

Shiseido has based its brand building on five key points:

• Creativity and innovation in all its product offerings
• A unique blend of the oriental mystique and sensitivity with western fashion values
• Application of clinically tested formulae to create products that would enhance skincare and beauty
• Ability to customize its offerings to its different markets by constantly analyzing market trends
• Strong distribution strategy

This high-end cosmetic from Japan has anti-aging effects, acne treatment, melasma treatment, moisturizing, and skin whitening are very effective. Some of Shiseido's favorite Japanese cosmetics lines are Future Solution LX, White Lucent, Eudermine, Perfect UV Protector, Perfect Rouge.

Origin: Japan

Found: 1872
Website: https://www.shiseido.com/us/en/

Menard was founded in 1959 in the beautiful coastal city of Nagoya, Japan. This brand has grown strongly, not only bringing the best product lines - the most diverse, it is also a consultant on beauty care, contributing to creating a lifestyle for millions of women around the world.

To personalize the unique beauty of every woman around the world, Menard overcame the great challenges of skin research; analyzing the mechanism of action of genes and stem cells; always researching and creating new formula ingredients, applying high biotechnology... to further enhance the effectiveness of each product. Each Menard employee serves customers with 3 mottos: Love, Appreciation, and Pride.

A few of our key products such as AUTHENT, EMBELLIR, SARANARI, LISCIARE, …

Origin: Japan
Found: 1959

Website: https://www.menard-cosmetic.com/

In the 1970s, SK-II scientists began a fervent quest to uncover a skincare ingredient that would make beautiful skin a reality. Anywhere and anyway, they sought for the answer. It was only by a chance encounter that the scientists observed the soft and youthful hands of aged sake brewers.

Back in the confines of the laboratory, they surmised that the secret must lie in the yeast that the brewers’ hands were in constant contact with during the sake fermentation process. And that is how exhaustive research of over 350 yeast strains began, the scientists spent over five years isolating the single yeast strain that held the secret to crystal clear skin. It was the birth of a miracle, a beauty revolution that would soon come to be known as PITERA.

Origin: Japan
Found: 1970
Website: https://www.sk-ii.com/

Launched nearly 4 decades ago, in 1980, the DHC brand has captivated the domestic and international beauty world by its characteristics of natural, safe, and non-toxic ingredients. preservative, alcohol or flavoring, became the premise for the later success of the Japanese cosmetic brand.

DHC offers a wide range of products with many different uses such as whitening, moisturizing, anti-aging, hair care, or functional foods.

Clé de Peau Beauté was founded in Japan in 1982 with a mission to push new boundaries in the science of skin cell research. Based on decades of research and with a combination of advanced Japanese technology and precious ingredients, scientists have unlocked the power of Skin Intelligence - the skin's innate ability to differentiate between good and bad agents to achieve and maintain ideal skin conditions.

To this day, Clé de Peau Beauté continues her relentless pursuit of excellence and has an unwavering belief in the boundless beauty of a woman from within.

With a full range of skincare and makeup products meticulously crafted for a variety of shades, Clé de Peau Beauté empowers every woman to unlock her inherent radiance.

Laneige cosmetics company was founded in 1994, through years of research between skin and moisture, Laneige has found the solution to beautiful skin that is hydrated skin.

With the extraction method at a low temperature of 15 degrees Celsius for 5 hours, the minerals are preserved along with lemon mineral water extracted from super plants and vegetables to bring essential minerals to the skin.

Laneige aspires to be at the forefront of creating trends in skincare and leading the beauty wave, so it has worked hard to optimize and innovate products to bring a vibrant beauty from the inside.

Etude House is a cosmetic brand belonging to the famous cosmetics group Amorepacific Corporation, established in 1995. Etude in French means "study, research", inspired by Chopin's beautiful practice song.

Many girls around the world love Etude House, especially students because of its low price and stable product quality. Since its inception, Etude House's products have always attracted diverse and eye-catching packaging designs.

The company offers a wide range of makeup and beauty products. Particularly, it is famous for its strength in makeup products such as lipstick, blush, eyeshadow, etc.

Origin: Korea

Found: 1995

Website: https://www.etude.com/int/en/index.php/

Innisfree was born in 2000, is a cosmetic brand that uses the natural incentives of pure Jeju Island with its rich and unstained nature. The brand name "Innisfree" is derived from the poem Innisfree by William Butler Yeats and means "island for the skin to rest". With the concept of "Natural Benefits from JEJU island", the brand is designed to represent the rich nature of Jeju Island with the aim of bringing healthy beauty to customers.

Innisfree focuses on skincare and they offer many different moisturizers, creams, and serums. It’s a great one-stop shop for anyone that is looking to have healthy skin. While they do also offer some make-up products, their selection is more limited than other brands as they focus more on skin health than make-up.

Origin: Korea
Found: 2000
Website: https://www.innisfree.com/my/en/main/index.do

Hada Labo was launched in Japan in 2004 and was particularly well received in a short time. This is the result of a joint effort between The Mentholatum Co. and Rohto Pharmaceuticals Co. Hada Labo stands for the lifestyle philosophy “It’s Perfectly X Simple” – a skincare line that puts beauty back to basics – perfection, and simplicity.

To fulfill its commitment to healthy and flawless skin, Hada Labo emphasizes simplicity in its skincare routine, eliminating all unnecessary additives, only the finest ingredients, The purest and most effective skin benefits are retained to ensure maximum effectiveness. Simply what's best for your skin.

Hada Labo's featured products: Basic moisturizer, makeup remover oil, cleanser, ...

Origin: Japan

Found: 2004

Website: https://www.hadalabotokyo.com/