Shiseido

Shiseido, the iconic Asian cosmetics and skincare brand, was started in 1872 by Arinobu Fukuhara as Japan’s first western-style pharmacy. “Shi Sei” means “where everything is born” and “Do” means “house of”.

Shiseido has based its brand building on five key points:

• Creativity and innovation in all its product offerings
• A unique blend of the oriental mystique and sensitivity with western fashion values
• Application of clinically tested formulae to create products that would enhance skincare and beauty
• Ability to customize its offerings to its different markets by constantly analyzing market trends
• Strong distribution strategy

This high-end cosmetic from Japan has anti-aging effects, acne treatment, melasma treatment, moisturizing, and skin whitening are very effective. Some of Shiseido's favorite Japanese cosmetics lines are Future Solution LX, White Lucent, Eudermine, Perfect UV Protector, Perfect Rouge.

Origin: Japan

Found: 1872
Website: https://www.shiseido.com/us/en/