87MM

87MM, also known as "87 Millimeter," is a Korean unisex fashion brand that has garnered attention for its edgy and urban-inspired designs. The brand was founded by a collective of designers and creatives, including Wonjoong Kim, Jiwoon Park, and Chan Kim, who sought to create a fresh and contemporary take on streetwear.

At the core of 87MM's aesthetic lies a celebration of individuality and self-expression. The brand's designs often feature oversized silhouettes, bold graphics, and a mix of casual and avant-garde styles. By breaking away from traditional gender norms, 87MM encourages wearers to embrace a gender-neutral approach to fashion, reflecting the brand's progressive and inclusive values.

The name "87 Millimeter" carries a symbolic meaning, representing the standard width of film used in the world of cinema. This name underscores 87MM's commitment to storytelling through fashion, as each collection is crafted with a distinct narrative, combining fashion and art to create thought-provoking and visually captivating presentations.

87MM's influence initially grew within Korea, gaining popularity among the younger generation for its modern and trendsetting designs. However, the brand's appeal quickly expanded beyond the borders of the country, attracting attention from the global fashion community. The brand's participation in international fashion events and collaborations has further solidified its status as a rising star in the streetwear scene.

Founded: 2011

Headquarters: Seoul, Seoul-t'ukpyolsi, South Korea

Instagram: https://www.instagram.com/87mm_official/

Website: https://87mm.co.kr/