A new Rembrandt painting debuted in 2016
Rembrand Using machine-learning algorithms and 3D printing, a group of Microsoft data scientists and engineers collaborated with a Dutch advertising agency to create The Next Rembrandt, a new Rembrandt painting. The team 3D-printed a new Rembrandt to give the painting texture using specific data points such as color, geometry, paint, and the face shape and direction of the people in his paintings... and it looks pretty authentic!
The project combines ING's innovative nature with one of the most important sponsorships: Dutch art and culture. The painting was revealed in front of the Dutch press. Following international media attention, the painting went on tour and was displayed in a number of major cities. The unveiling of The Next Rembrandt has received a lot of attention in the media. Following that, the 'painting' went on tour in the Netherlands, allowing people to see The Next Rembrandt for themselves. We believe in the power of innovation and what it can mean for people at ING. We want to bring this forward-thinking attitude to the sponsorship of Dutch art and culture. The Next Rembrandt project resulted in a work of art that depicts the power and beauty of data and technology and will fuel the debate about where innovation can take us.
