Acura

The Acura brand, Honda's luxury division, has carved a distinctive niche in the US automotive market, offering a blend of performance, innovation, and sophistication. Since its debut in the mid-1980s, Acura has aimed to provide American consumers with a higher level of refinement and luxury, while still maintaining Honda's reputation for reliability.

Acura's lineup includes a range of models, such as the Acura TLX and ILX sedans, the RDX and MDX SUVs, and the high-performance NSX sports car. These vehicles combine advanced technology, precise engineering, and stylish design to create an elevated driving experience.

One of Acura's standout features in the US market is its commitment to innovation. The brand has introduced cutting-edge technologies, including Super Handling All-Wheel Drive (SH-AWD) and the AcuraWatch suite of advanced driver-assistance features. These innovations not only enhance safety but also contribute to a dynamic and engaging driving experience.

Acura has also cultivated a reputation for its precision-crafted interiors, incorporating high-quality materials and ergonomic design into its vehicles. This attention to detail appeals to consumers seeking both comfort and sophistication.

With its strong dealer network and emphasis on customer service, Acura has been able to establish a loyal customer base in the US market. As the luxury automotive landscape continues to evolve, Acura remains a prominent player, offering a blend of performance, technology, and luxury that caters to the discerning American consumer.

Founded: 1986

Founder: Acura Motor Co., Ltd

Headquarters: Tokyo, Japan

Facebook: https://www.facebook.com/Acura/

Instagram: https://www.instagram.com/acura/

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Website: https://www.acura.com/