Ader Error

Ader Error is a South Korean fashion brand that was founded in 2014 by a collective of young artists and designers. The brand is known for its playful, colorful designs and unexpected details. Ader Error's clothing often features oversized silhouettes, graphic prints, and bold colors, and the brand has a strong focus on unisex designs.

Ader Error has become popular not only in South Korea but also internationally, and the brand has collaborated with a variety of other designers and brands. Ader Error's collaborations include partnerships with Puma, Maison Kitsuné, and Eastpak, among others.

One of the unique aspects of Ader Error is their approach to branding and marketing. The brand often incorporates playful slogans and graphics into their designs, and they have even created their own fictional universe, "ADE Universe," which features a cast of quirky characters that appear in their marketing materials and social media posts.

Ader Error has also gained a reputation for its innovative approach to retail. The brand operates a concept store in Seoul that is designed to look more like an art gallery than a traditional retail space. The store features installations and exhibitions by both established and up-and-coming artists, and customers are encouraged to interact with the space in a variety of ways.

Founded: 2014

Instagram: https://www.instagram.com/ader_error/ (805k)

Website: en.adererror.com