Adidas
Adidas is a multinational sportswear and lifestyle brand based in Germany. Founded in 1949 by Adolf Dassler, the company has grown to become one of the largest and most recognizable sportswear brands worldwide. It offers a comprehensive range of athletic apparel for men, women, and children. Their apparel collection includes activewear, sport-specific clothing, and lifestyle apparel.
Adidas utilizes advanced fabric technologies, such as Climalite and Climacool, to enhance breathability, moisture management, and comfort during physical activities. The brand's apparel also reflects its fashion-forward approach, with collaborations with designers and celebrities.
Adidas has also introduced sustainable product lines, such as the Parley collection, which utilizes recycled ocean plastic to create shoes and apparel. Notable collaborations include partnerships with Kanye West for the Yeezy line, collaborations with Pharrell Williams, and collaborations with high-end fashion brands like Stella McCartney and Alexander Wang.
These collaborations have helped Adidas expand its reach beyond the sports industry and into the fashion and lifestyle markets. Adidas sponsors major sports tournaments and organizations, such as FIFA World Cup, UEFA Champions League, and the National Basketball Association (NBA).
Founded: 1949
Headquarters: Herzogenaurach, Germany
Website: https://www.adidas.ca/en
