Advertising and Society by Duke University
The impact of advertising on society, culture, history, and the economy is explored in this course. Learners learn to assess the many levels of meaning in both print advertisements and television commercials using contemporary theories about visual communications. The beginnings of advertising, the development of ads, the interpretation of commercials, the depiction of race, class, gender, and sexuality in advertising, sex and selling, advertising and ethics, and the future of advertising are all covered in this course.
The lectures will go through theoretical frameworks and how they might be applied to specific advertisements. Although the lectures are self-contained, Learners are encouraged to consult ADTextOnline.org, a free online textbook. For each module, other free materials will be suggested.
The majority of the videos will be lectures with the instructor speaking. PowerPoint presentations, print adverts, and television commercials will be used to illustrate each course. Each week's film will be made up of portions that will total around an hour in length. There will be one quiz every week that will serve as stand-alone homework.
Students will have free access to all resources outside of lectures through the internet. The majority will come from ADTextOnline.org. Visits to ad agencies' websites in the United States and overseas, open access websites dealing with course themes, and open-access journal papers will be among the others.
This course offers:
- Flexible deadlines: Reset deadlines in accordance to your schedule.
- Certificate : Earn a Certificate upon completion
- 100% online
- Beginner Level
- Approx. 12 hours to complete
- Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Coursera Rating: 4.7/5
Enroll here: https://www.coursera.org/learn/role-of-advertising
