Allegro

The most well-known e-commerce site in Poland, Allegro, was established in 2017 and is the biggest site of its kind in Europe. Due to Allegro's marketplace business strategy, customers can purchase anything they require from more than 135,000 sellers. Allegro carries goods in all popular categories, including those for automobiles, clothing, accessories, home and garden, electronics, books and collectibles, kids' products, and health and beauty, 22 million people, or roughly 80% of all Internet users in Poland, access the platform each month. Under the Allegro Smart program and a cutting-edge financial service (Allegro Pay), they can select from more than 250 million offers at the most competitive prices with the greatest convenience, including fast and free delivery.

Allegro generates significant network effects that are advantageous to both supply-side sellers and demand-side purchasers. In addition to collecting merchant commissions and other fees, Allegro makes money largely by facilitating transactions between buyers and sellers. By giving merchants and brands options for advertising, the business also generates advertising money. Allegro focuses on customers' requirements, which motivates them to develop novel commercial and technological solutions. It expedites, simplifies, and secures the entire shopping process.

Allegro finalized the acquisition of Mall Group and WE|DO in April 2022 in order to capitalize on the strongest players already present and spur global growth. A paradigm-shifting merger of a singular size that gives tens of millions of EU consumers convenient access to an innovative assortment, the best pricing, and the greatest delivery experiences, while enabling global retailers across greater geographies and beyond to profit from listing once and selling anywhere.

Founded: 2017

Headquarters: Poznan, Wielkopolskie, Poland

Website: https://about.allegro.eu/