Altra

Altra was founded in 2011 by Golden Harper and Brian Beckstead, who shared a passion for running and wanted to address common running injuries and discomfort associated with traditional running shoe designs. They aimed to create shoes that allowed runners to move naturally and maintain a more balanced, low-impact stride.

Altra shoes are characterized by a "zero-drop" platform, which means that the heel and forefoot are at the same level. This design promotes a more natural footstrike and encourages a midfoot or forefoot landing, potentially reducing the risk of certain running injuries.

Altra produces running shoes for road running, trail running, and a variety of outdoor activities. Their product lineup also includes hiking shoes and casual footwear. The brand has gained popularity among runners looking for a more natural and comfortable running experience, as well as those seeking alternatives to traditional running shoe designs. Altra's commitment to innovation and its unique shoe features have made it a distinctive player in the running shoe market.

Instagram: https://www.instagram.com/altrarunning/ (304,000 followers)
Founded: 2011
Website: https://www.altrarunning.com/