An Introduction to Consumer Neuroscience & Neuromarketing Offered By Copenhagen Business School

As customers, how do we make decisions? What do we focus on, and how do our first reactions anticipate our eventual decisions? To what extent are these processes unconscious and so unobservable in reports?

An Introduction to Consumer Neuroscience & Neuromarketing Offered By Copenhagen Business School will give you an overview of some of the most fundamental methodologies used in the disciplines of consumer neuroscience and neuromarketing. You'll learn about the various strategies used and what they imply. You'll learn about the fundamental brain mechanisms that influence consumer decision, as well as how to keep current on these topics. The course will provide an overview of how neuroscience is being used in business today and in the future.

This course offers:

• Flexible deadlines: Reset deadlines in accordance to your schedule.
  
• Certificate : Earn a Certificate upon completion
  
• 100% online
  
• Beginner Level
  
• Approx. 26 hours to complete
  
• Subtitles: Arabic, French, Portuguese (European), Italia

Coursera Rating: 4.7/5.0
Enroll here:https://www.coursera.org/learn/neuromarketing