ASA Selection

Axel and Yvonne Schubkegel founded ASA Selection in 1976. Its products always straddle the line between fashion and intimacy, thanks to its strong design philosophy. Because of the modern and minimalist style, the trend on the table is often surprising in its freshness. The most important aspect of ASA Selection products is that they enhance the appearance of the food without overpowering it. The color and shape of the tableware are chosen to complement the color and flavor of the food. As a result, ASA Selection's products are not overly colorful, but rather light and cohesive crystals.

ASA Selection's products now include vases, candle holders, and other home accessory fabrics, in addition to ceramic tableware. The Spa series, which won the Red Dot Design Award in Germany, is one of them. The company has a large market share and its own global offices due to continuous innovation. Its products are sold in 80 countries, and the concept of "harmonizing the style of the accent parts with the overall color" has been successfully established. Their designs begin with the most basic of shapes, with no odd shapes. Although simple and unpretentious, they reflect current trends and attitudes. As a result, their products have a stellar reputation.

• Main Products: Dinnerware, Teaware, Home Decor

Website: https://www.asa-selection.com/
Instagram: https://www.instagram.com/asaselection/
Facebook: https://www.facebook.com/asaselection/
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