Aurelia
Established in 2009 by the visionary brothers, Mr. A S Pasricha and Mr. O S Pasricha, Aurelia has grown into a beloved Indian ethnic wear brand. With an impressive presence in the country, Aurelia boasts a network of over 500 standalone stores across more than 90 cities.
Aurelia's unique essence lies in its ability to straddle the line between tradition and modernity, offering ethnic wear that remains deeply rooted in Indian heritage while embracing contemporary influences. The brand's mission revolves around making Indian attire more appealing and accessible to the modern Indian woman.
Aurelia's diverse collection encompasses a wide array of modern ethnic wear for women, encompassing kurtas, salwar suits, sarees, and lehengas. Known for their vibrant hues, intricate patterns, and comfortable fabrics, Aurelia's garments are a reflection of timeless elegance.
For the convenience of their customers, Aurelia's modern ethnic wear is available online through their official website and other popular retailers like Myntra, all at affordable starting prices of just Rs. 399. Aurelia continues to inspire women to embrace their roots while embracing contemporary fashion sensibilities.
- Founded: 2009
- Headquarters: New Delhi, India
- Facebook: https://www.facebook.com/aureliawoman/
- Instagram: https://www.instagram.com/aurelia_womenswear/
- Website: https://shopforaurelia.com/