Aveda

There are plenty of cruelty-free shampoo brands out there, but one that continually stands out is Aveda. Established in 1978 by Horst Rechelbacher, Aveda's journey started with a vision to bring a holistic approach to beauty. He believed in the power of Ayurveda, the traditional Indian system of medicine, and incorporated it into his brand ethos. Aveda, over the years, has risen to prominence through its commitment to sustainable sourcing, plant-derived ingredients, and cruelty-free testing.

Aveda’s products are renowned for their unique formulation. Each product is laden with a wealth of pure flower and plant essences that aim to nourish and restore hair. A key ingredient in most Aveda shampoos is organic acacia gum sourced from Africa. It's known for its natural thickening properties, helping give your hair a voluminous look we all desire.

Speaking of the benefits, Aveda’s hair products cover a broad spectrum of hair care needs. Whether you are dealing with dry hair, frizzy hair, or looking for volumizing effects, there's an Aveda product for you. Their products aim to cleanse, condition, and style your hair while maintaining its health and natural shine.

One of their best-selling products is the Aveda Shampure™ Nurturing Shampoo. This shampoo cleanses and provides long-lasting nourishment with a calming aroma, thanks to the 25 pure flower and plant essences in its formulation.

Founded: 1978

Headquarters: Blaine, Minnesota, U.S.

Official website: https://www.aveda.com/