BaekHuyn (EXO)

Byun Baek-Hyun, born May 6, 1992, better known as Baekhyun, is a South Korean singer, songwriter, and actor. Baekhyun began training under SM Entertainment in 2011. A few months later, he debuted in 2012 as a South Korean-Chinese boy group Exo, its sub-group EXO-K, and its sub-unit EXO-CBX. He is also the leader of the South Korean supergroup SuperM.

Following the release of several albums and extended plays with EXO, Baekhyun pursued a solo career in 2019, releasing his first extended play, City Lights. The EP was a commercial success, selling more than half a million copies in 2019 and becoming the best-selling album by a solo artist of the 2010s in South Korea. City Lights was followed by his second EP, Delight (2020), which garnered over 1 million copies, becoming the first album by a solo artist in South Korea in 19 years. He has been labeled as the "Genius Idol."

In May 2017, Baekhyun collaborated with Montblanc for the brand's digital watch and released the advertisement video on social media. In May 2018, Vogue magazine revealed that Baekhyun collaborated with Privé and launched his brand, "Privé by BBH," a unisex street-wear brand, on July 1. Baekhyun is now the co-creative director of the brand. In an interview with Forbes, Baekhyun explained that he wants to "encourage people to embody being fearless" when they wear clothes from his brand.

In September 2020, Baekhyun was announced as the brand ambassador of Burberry. He was featured on the cover of Harper's Bazaar Korea October issue, making him the first K-Pop male artist to be featured solo on the magazine's cover.

Baekhyun 's Instagram account has 21.5 million followers, with more than 300 posts. It is a platform that helps him connect with his fans by sharing photos of his daily life, upcoming projects, and new albums. In particular, Baekhyun often posts brand promotion photos for major fashion brands such as Burberry and his fashion brand Privé by BBH.

Detail information:

Follower: 21.5 m

Instagram: https://www.instagram.com/baekhyunee_exo/