Bandai Namco
Bandai Namco is no doubt one of the largest video gaming businesses in Japan, with worldwide recognized brands. And yet, Bandai Namco's quest to establish a significant presence in the Western hemisphere has been a bit hit or miss. Since acquiring Atari's distribution company and establishing a European footprint, the firm has been signing games and co-publishing Western-developed titles. This year marks the 11th anniversary of the company's publication of Ninja Theory's superb Enslaved: Odyssey to the West.
Things have increased in recent years. The label established a strategy in which 50% of its library would originate in the West, and it has also discovered its first major Western breakout success with Little Nightmares. Then, in August, the company won a slew of awards at the Gamescom Awards, including Best Line-Up.
"That was really satisfying as a result of our approach," says Hervé Hoerdt, Bandai Namco Europe's SVP of Digital, Marketing, and Content. "That is an approach we began three or four years ago, to varying degrees of success, most notably with Little Nightmares, as well as with some difficulty with other games. This takes a great deal of time and effort to accomplish."
Founded in: 2005
Headquarters: Tokyo, Japan
Revenue: $2.2 billion
Website: https://www.bandainamcoent.com/