BeLLE (百丽)

BeLLE is a Chinese brand that specializes in producing and distributing women's footwear. Established in 1991 and based in Shenzhen, BeLLE has built a strong reputation in China and has expanded its presence globally with more than 20,000 retail stores located in Southeast Asia, Europe, the United States, and its home country.

The brand offers a wide range of footwear, including athletic shoes, boots, casual shoes, and sandals for women, and places an emphasis on fashion and design. BeLLE collaborates with well-known designers to create trendy and stylish collections that cater to different consumer preferences. The company invests in research and development to improve the quality and comfort of its products, utilizing innovative materials and technologies.

In addition to footwear, BeLLE also provides bags and accessories that complement their shoe collections. The company's marketing strategy is to promote itself as a fashionable, trendy, and affordable brand. BeLLE also implements various initiatives that promote corporate social responsibility, such as integrating sustainable practices in its operations and supporting charitable causes in the communities where it operates.

Founded: 1991
Founder: Sheng Baijiao
Website: https://www.belleintl.com/
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