Bharti Airtel

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Thu Bui

Bharti Airtel Limited, commonly referred to as Airtel, is a well-known Indian multinational telecommunications services provider in New Delhi. It is the world's second-largest mobile network operator, offering 4G and 4G+ services throughout India, as well as 5G services in select cities. Airtel also provides voice and fixed-line broadband services in 18 countries, including the Channel Islands and South Asia.

Airtel's innovative minutes' factory business approach, which entails outsourcing all parts of corporate operations except marketing, sales, and finance, has led to its success. Many other operators have now taken this strategy. Furthermore, Ericsson, Huawei, and Nokia Networks provide and maintain Airtel's equipment, while Amdocs provides IT support. Transmission towers are also held by Bharti's subsidiaries and joint venture firms in India, such as Bharti Infratel and Indus Towers.

The company is doing quite well financially. Airtel India was ranked the second most valuable brand in the first-ever Brandz ranking by Millward Brown and WPP plc, and Ericsson agreed to be paid by the minute for installation and maintenance of their equipment rather than being paid in advance. This enabled Airtel to offer inexpensive call rates of 1 (1.3 US) per minute. Airtel has expanded and remained competitive in the telecommunications sector due to its financial success.


Founded: 1995

Headquarters: Nelson Mandela Road, New Delhi

Website: https://www.airtel.com

Photo on Wikimedia Commons (https://upload.wikimedia.org/wikipedia/commons/4/43/Bhartiairtel.jpg)
Photo on Wikimedia Commons (https://upload.wikimedia.org/wikipedia/commons/4/43/Bhartiairtel.jpg)
airtel India

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