Blackpink

Every Hallyu Wave generation has a leader(s). BTS is unquestionably the leader of the third Hallyu Wave of boy idol groups. In terms of girl groups, the third Hallyu Wave leader appears to be YG Entertainment's Blackpink. When Blackpink first debuted in 2016, they had a sluggish start. But they haven't lost their momentum since they picked up speed.

As we progress further into the Digital Age, the numbers become increasingly important. Specifically, the MV view count. And no one does it better than Blackpink when it comes to that. Whistle, their debut music video, is the most-watched K-Pop debut MV of all time. Not only that, but three of the top ten most-viewed K-pop videos of all time are Blackpink MVs.

Their MV DDU-DU DDU-DU is the most-viewed MV by an idol group with just over 826 million views. That’s nearly a 100 million view count lead over the second most-viewed MY by an idol group, DNA by BTS.

Blackpink's second EP was released, and a week later, the group became the first K-Pop girl group to perform at Coachella. Lisa, a member of the group, was also the first K-Pop artist to reach 20 million followers on the social media platform Instagram. Blackpink will most likely have many years of success ahead of them as they continue to lead the Hallyu Wave and increase K-Pop popularity
around the world.

Detailed information:

Twitter: @ygofficialblink

Instagram: @blackpinkofficial

Facebook: facebook.com/BLACKPINKOFFICIAL

YouTube: youtube.com/channel/UCOmHUn--16B90oW2L6FRR3A