Blue Blue Japan

Blue Blue Japan ranks 7th on this list of the best Japanese denim brands. Blue Blue Japan was founded in 1996 in Tokyo as an in-house brand of OKURA. Since then, it has expanded slowly, accumulating a cult-like following of indigo enthusiasts worldwide. It's one of the best-known names in Japanese fashion, having paved the way for natural indigo dye.

Indigo is more than just a dye at Blue Blue Japan; it is the company's lifeblood, pouring through practically everything they make. The name says it all, with production taking place exclusively in Japan and almost entirely in blue. It is currently available on luxury apparel websites all around the world, including Mr. Porter, End Apparel, and Matthews Fashion.

Blue Blue Japan takes inspiration from Western fashion and interprets it in its own way. Their jeans have a relaxed fit, but their tapered trousers are extremely stylish. The beauty of using natural fibers and all-natural indigo is that the first vivid blue color fades with time to match the wearer's body and habits, only becoming more lovely with age. Instead of focusing solely on indigo, the Blue Blue Japan line is the place to go for specific Japanese expertise in other natural dyes, patterns, and construction processes.

Founded: 1996

Headquarters: Tokyo, Japan

Instagram: instagram.com/blue_blue_japan/ (52.6K followers)

Website: https://www.bluebluejapan.com/