Brand and Product Management
Brand and Product Management ranked 8th in the list of best online product management courses. Luis Rodriguez Baptista, a professor at the IE Business School in Spain, teaches this course. It is the first course in the five-part Marketing Mix Implementation Specialization and one of the only courses on this list to cover brand strategy and development as well as product management.
You will have access to 14 hours of content as well as video interviews with industry professionals. According to Coursera, 19% of learners received a promotion or pay increase as a result of taking the course, and nearly 40% began a new career or "got a tangible career benefit." Enrollment is free, but the full experience, which includes a certificate of completion, graded assignments, and peer feedback, is not.
Who should take this course?
- This course is best for product managers who want to develop brand management skills as part of a broader product management strategy.
Pros:
- Part of a broader specialization
- Flexible enrollment options
- Subtitles in multiple languages
Cons:
- No university credit
- Can’t view solutions to quizzes
Information about the course
- Price: $49 per month
- Time to complete: Approximately 14 hours
- Prerequisites required: No
- Flexible schedule: Yes
- Includes verified certificate of participation: Yes
Rating: 4.7/5.0
Enroll here: coursera.org/learn/brand-management
