Brand and Product Management

Determine the critical information required to create a product and brand strategy that generates both short-term and long-term value. After completing this course, you will be able to develop an activity plan to bring your brand strategy to life, both externally to consumers and internally to employees. You will be able to define the appropriate metrics for determining success in the implementation of your product and brand strategy, taking into account any necessary adjustments under a test and learn methodology.

Luis Rodriguez Baptista, an IE University professor and marketing consultant, will lead you through six modules that begin with understanding the challenge of managing products through their "life-cycle" and end with learning how to equip your employees with the knowledge to deliver on your brand promise. The course includes interviews with consumers and industry professionals to demonstrate the significance of brand strategy. Brand and product management is a one-of-a-kind course that teaches you the importance of brand and product management before employing brand development, architecture, and portfolios to achieve success.

Who should take this course?

• This course is best for product managers who want to develop brand management skills as part of a broader product management strategy.

Pros:

• Part of a broader specialization
• Flexible enrollment options
• Subtitles in multiple languages
  

Cons:

• No university credit
  
• Can’t view solutions to quizzes
  

Informations about the course:

• Price: $49 per month
• Time to complete: Approximately 14 hours
• Prerequisites required: No
• Flexible schedule: Yes
• Includes verified certificate of participation: Yes

Rating: 4.7/5.0

Enroll here: coursera.org/learn/brand-management