Bresler’s 33 Flavors

In 1927, Bresler's 33 Flavors opened as a single ice cream shop. William Bresler, a Polish immigrant, founded the company. Over the next six decades, it grew, reaching a peak of 300 stores, 297 of which were owned by franchisees, in 1985, the year of Bresler's passing. Henry's Hamburgers, a related fast food restaurant brand, opened its doors in 1954. Before going into a period of decline in the late 1970s, Henry's had grown to more than 200 locations. Part of this collapse was brought on by the company's inability to update its menu to reflect industry changes brought about by big-name chains like McDonald's and Burger King. There is now just one restaurant.

Bresler's, though, kept growing. In order to compete with new trends, Oberweis considerably modified its products, including adding frozen yogurt to its selection. Bresler's Ice Cream had to be adjusted as a result of the modifications.

In the end, Coolbrands, a conglomerate that also acquired ICBIY (I Can't Believe It's Yogurt), Yogen Fruz, and countless other brands in the ice cream and frozen dessert sector, bought Bresler's Ice Cream. Beginning in the early 2000s, Bresler's Ice Cream stores underwent a rebranding, and by 2007, the Bresler's Ice Cream chain was no longer in operation.