Business Meetings in Sweden

If you are planning a meeting in Sweden, make sure to offer at least two weeks' notice. If at all possible, stay away from the following months: June, July, and August, as well as late February through early March, when the majority of Swedes will be on vacation. Similar to the UK, the majority of Swedes are away throughout the holiday season.

Being on time is really necessary. If you are late, it will look highly unprofessional and reflect poorly on you. Small conversation is generally avoided by Swedes before beginning a meeting. People will instead dive right into the pertinent subjects. Ordinarily, meetings are guided by an agenda that is made available to participants before the meeting.

In Sweden, awkward silences are rarely considered to be awkward, and as a result, Swedes do not immediately try to fill them. It is extremely rare for a Swede to overexplain during a discussion, even if they are attempting to sell anything, therefore try to tone down your use of emphasis or superlatives if you are trying to sell something. If you don't follow this, people can think your delivery isn't sincere.