Butter London
In the beauty industry, there exists a renowned cosmetics brand known as Butter London, which was established in 2005 by the British entrepreneur Sasha Muir and stylist Nonie Creme. Initially focusing on nail lacquers, their primary goal was to create top-notch, chemical-free nail polish, devoid of harmful substances like formaldehyde, toluene, and DBP. This approach swiftly propelled the brand's popularity, making it a favorite destination for trend-conscious individuals seeking non-toxic nail colors.
Over time, Butter London broadened its horizons, diversifying its offerings to encompass an extensive range of cosmetics, spanning lip, eye, and face products. Embracing a dedication to utilizing premium, natural ingredients in their formulations, the brand has become renowned for its vibrant, highly-pigmented hues.
Notably, Butter London has garnered acclaim for its ethical practices and sustainability initiatives. As a cruelty-free brand, they uphold a strict policy against animal testing. Furthermore, they make environmentally responsible choices, employing eco-friendly materials for their packaging and striving to minimize their ecological footprint.
Today, Butter London stands as a global icon in the beauty industry, with their products gracing the shelves of major retailers and beauty stores worldwide. Despite their impressive growth, the company steadfastly adheres to its original mission of providing fashion-forward, sustainable, and high-quality beauty products, staying true to their core values.
Headquarters: Seattle, Washington, USA
Founded: 2005
Free From: formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP
Instagram: https://www.instagram.com/butterlondon/
Website: https://www.butterlondon.com/
