Close-Up

Close-up is a toothpaste brand created by Unilever in the United States in 1967. Unilever markets this brand worldwide, with Church & Dwight handling the North American market since 2003. All that was available before Closeup were white chalk-based pastes, and Closeup was the first toothpaste to combine the smoothness of a gel with the efficacy of a silica base.

This company is noted for integrating mouthwash components in its products. It was created with the goal of preventing cavities, whitening teeth, and freshening breath. Closeups' mission is to provide you with dental health benefits while also making brushing fun.

Some Close-up Toothpaste products:

• Close-up White Attraction Natural Glow Toothpaste
• Close-up Triple Fresh Formula Anti-Germ Gel Toothpaste Red Hot
• Close-up White Attraction Natural Smile Toothpaste
  

Name of Company: Church & Dwight (United States), Unilever (rest of the world)
Country: United States
Website: https://www.close-up.com/