Communication Culture in Uganda

Ugandans communicate more indirectly than directly, with stories and proverbs being common ways of expressing a point, which may require the listener's implicit knowledge. Before discussing important business, greetings and small talk are almost always made. In Ugandan cultures, emotions are accurately expressed between adults—foreigners may feel reprimanded with false sternness. Because most Ugandans enjoy a good joke, humor plays an important role in Ugandan communication. However, sarcasm should be avoided because it may not translate well, if at all.

Personal space is very limited in Uganda due to the closeness of Ugandans, especially when communicating. People often talk close to each other in less than an arm’s length of space. Personal space is practically non-existent on public transportation. People are frequently crammed into a bus or minibus taxi with no personal space. It's even worse in rural areas, with people sitting on top of each other to get home. In Uganda, it is acceptable for people of the same sex to talk while lightly touching. People on the street are frequently seen talking while touching their hands, arms, and shoulders. There is very little to no touching when two people of the opposite sex talk.The only appropriate touch is usually a handshake.