Communication Style

Ghanaians have an indirect communication style and rarely express their true feelings, especially when speaking to someone in a position of power. Greetings are important in Ghanaian culture. When passing a group of people, especially the elderly, it is customary to greet them. Failure to greet is regarded as an insult and is not easily overlooked. When approaching a group of people, it is customary to greet them and, if possible, shake their hands. Time is always set aside for greeting, and it is not regarded as an interruption or a waste of time.

When addressing someone, it is considered polite to use formal titles. Anyone older than oneself must be addressed as "brother" or "sister" at the very least. Respectful titles such as "father, mother, grandfather, sir, or madam" should be used when addressing the elderly.

Showing affection in public between men and women is not acceptable, even for husbands and wives. Men may hold hands (no sexual implications) or even hug, but male/female relationships are strictly controlled. Hugging is not commonly done except by very dear friends, especially between men and women. Loud, boisterous behavior is also considered poor taste, especially for women. In public, it is best to display a quiet, careful, and friendly attitude.