Completely Aluminum Cosmetic Packaging

Unilever's REN Clean Skincare collaborated with Tubex to develop this 100 percent recycled aluminum tube packaging as a solution for sample packs to make them more sustainable. To avoid the usage of plastic, the packaging is positioned as the world's first sample packaging in the luxury beauty market that uses 100 percent aluminum for both the tube and the cap. This would allow the product to be utilized and recycled after each use, rather than being thrown away like other sample-sized solutions currently on the market.

Arnaud Meysselle, CEO of REN Clean Skincare, commented on the new 100 percent recycled aluminum tube packaging, saying, "There is no silver bullet with recycling, so we have implemented various solutions to meet our Zero Waste pledge. While more costly, we are committed to using these new tubes to reduce plastic waste and hope to encourage other beauty brands to rethink their sample packaging with the planet in mind.”

Website: packagingeurope.com & www.renskincare.com