Con Calma

Global youths are now obsessed with Latin urban music. However, the core of Daddy Yankee's chart-topping single "Con Calma" is pure Generation X. "Con Calma" is a remake of Snow's 1992 dancehall smash "Informer," a song that Yankee grew up hearing in Puerto Rico. "We wanted to bring generations together," Yankee said, moments after a stage rehearsal for 2019's YouTube Brandcast advertising gala. "And now, a few decades later, it sounds just as amazing when reimagined."

For Yankee and an union of big and independent labels, "Con Calma" sounded much cooler (and more universally accessible) with famous pop star Katy Perry on the chorus of a new remix, which was released in late May 2019. The partnership, which spans generations and genres, demonstrates the extent to which Latin desarrollo music is altering the business. The power balance has changed its course. Pop performers are now vying for a piece of the pie. Yankee, 42, said, "It's a worldwide movement today." When [pop singers] tour and perform, they expose the world to our music. This is an upheaval.

"New musicians may establish themselves spontaneously in the Latin urban arena; they do not need the infrastructures of a large label," Simran Singh, a close friend of Yankee, added. "Yankee is in command of his professional life. He is not entering as an outsider, but as a competitor."

Release year: 2019

Artists: Daddy Yankee, Snow