Conduct a clear SEO and content strategy

Search Engine Optimization, or SEO, is a set of tools and strategies that can help your website rank higher in search results. The higher your ranking is on a search engine, the more probable it is that people will click on it. There are five steps that you can follow to create and implement a clear SEO strategy:

• Make a list of terms that will attract your target audience's interest. Keywords are search terms that your target audience will use to reach your website, and absolutely, you should find keywords for your website using a variety of SEO tools.
• Create content that demonstrates how your brand connects to these keywords.
  
• Make sure that your content is of good quality. One simple and successful way to do this is to look at the top 3 or 4 pages of Google for the same term and improve your content by being more thorough, engaging, or entertaining than theirs.
  
• Include your keywords in the meta title and meta description of your pages to help Google find them.
• Continue to explore new keywords and produce high-quality content consistently.