Decathlon

Decathlon was a leading basketball brand in France in 1976. With a focus on the mass sports market, Decathlon is renowned for its high quality and affordable prices. The brand offers a wide range of sportswear, equipment, and innovative products for beginners and professionals. Decathlon operates on an integrated industrial chain control model, ensuring cost efficiency without compromising product quality. This approach allows them to deliver exceptional value to their customers.

As a prominent sporting goods retailer in Europe, Decathlon aims to provide a comprehensive sports shopping experience. With retail operations spanning over 20 countries and regions worldwide, they have successfully brought mass sports under one roof. Decathlon's commitment to innovation is supported by its European research and development center. This facility enables them to understand user needs and create products that enhance the sports experience. Each year, they introduce approximately 3,000 new products, reflecting their dedication to staying at the forefront of the industry.

Decathlon integrates sporting goods design, research and development, manufacturing, logistics, branding, and retailing to ensure affordability for the general public. This comprehensive approach allows them to deliver cost-effective products without compromising on quality. Decathlon's widespread presence and dedication to meeting sports enthusiasts' needs have made them a trusted and popular choice among basketball players and athletes globally.

Founded: 1976
Country: France
Website: https://www.decathlon.in/