Design-Led Strategy: Design thinking for business strategy and entrepreneurship by University of Sydney (Coursera)
The University of Sydney is offering a free intermediate level Design Thinking course on Coursera. It is aimed at entrepreneurs and managers from a variety of industries who are looking for tools and approaches to help them bring innovative products or services to their clients. The ideas and approaches presented in this course can assist all companies, from small and medium-sized businesses to corporations.
This course discusses the issues of intra-organizational friction or group mentality that prevent various brilliant ideas for new goods from coming to life. It expands on the fundamental principle of design thinking in order to promote business strategy and entrepreneurship. It teaches what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing or introduce novel products and services. There are 5 weekly modules in this course that cover the following topics:
- Introduction to design-led strategy
- Elements of corporate strategy
- How to plan and conduct primary market research and analyse the results gathered
- Problem statement definition
- Usable models and frameworks for gathering user feedback and testing solutions
- Prototyping and product ideation
- Corporate case studies
This course offers two practical case studies of two of Australia's most innovative financial organizations, UBank and Swiss Re, on how they use design strategy to innovate and address challenges on a daily basis. These shed light on the practical implementation and impact of design thinking methodologies.
Key Highlights
- Highly-rated and popular free Design thinking course on Coursera
- Gain a set of tools to inform product design and development for your start-up or organization
- Learn the practical application of design thinking to overcome organizational roadblocks
- Be able to use design strategy in your own business context
- Corporate case studies provide meaningful insights into impact of design strategies on an organization’s success
- Multiple quizzes and exercises and supplemental reading materials at the end of each section
Duration : 5 weeks, 3-5 hours per week
Google Rating : 4.6/5.0
Enroll here: coursera.org/learn/design-strategy
