Doing Business

The time between initial contact and direct contract negotiation in Senegal can be longer than anticipated. From this vantage point, it is critical to pay close attention to the initial steps, approach potential market partners, and adequately prepare for them.

Personal presence is required for the establishment or advancement of genuine business contacts, as well as the advancement of business projects. Many industries make transactions based on traditional and personal ties. Nonetheless, expect fierce competition from Chinese and Turkish firms as well as French firms.

At the first meeting, it is unlikely that an agreement will be reached. Long-term personal contacts founded on mutual trust significantly reduce the risk of unethical behavior. Respecting Senegalese counterparts' hierarchies contributes significantly to the success of negotiations. The exchange of gifts is a good practice, especially when meeting with top company representatives for the first time. In the eyes of the partners, your value and careful selection is proof of the effort to deepen the relationship.