DoubleClick

Google DoubleClick is Google's advertising platform, a multiplayer online game for publishers. Google formerly solely used DoubleClick for companies, but there is now a DoubleClick for Publishers (DFP) program that allows web developers to insert Google advertising on their websites.

DoubleClick is a comprehensive platform for managing any digital marketing campaign. It's intended for designers, online publishers, advertising, and agencies. With its wonderful features that enable proper administration and generation of online advertisements, it may be a great tool for advertisers and aid in the growth of their business. These are the factors that contribute to this website becoming one of the greatest marketing and advertising websites.

The platform provides real-time insights and data from marketing campaigns conducted across several platforms. It can also benefit web publishers because the platform connects them to a network of marketers from all around the world.

Some of the benefits of this site:

• Ad Exchange Program: a marketplace where publishers and advertisers may sell and buy ad inventory or ad spots through real-time bidding or live auction.
  
• CPM ad pricing model: DoubleClick employs the CPM (cost per thousand impressions) ad pricing model, which allows web publishers to monetize their ad inventory.
• Flexible ways to display ads on the website: Ad Exchange Program allows web publishers to set ad combinations on their websites in a variety of ways.
• An all-inclusive digital marketing tool: DoubleClick generates reports and data and tracks the pre-defined website actions of customers and visitors. Advertisers may also use the platform to develop, track, and manage advertisements across search engines.

Website: doubleclick.net