DS Automobiles

Automobiles Citroen S.A., a division ultimately owned by Stellantis, is the parent company of the French luxury-premium vehicle brand DS Automobiles. Although it had been cut off from Citroen in Asia since 2012, the DS marque was founded independently in 2014 from the former DS subbrand and line of models of Citroen cars produced since 2009.

Different Spirit or Distinctive Series may be abbreviated as DS, while it is also thought to be a homage to the iconic executive automobile Citroen DS. The name plays on words as well because it is pronounced in French like the word déesse, which means "goddess."

The Peugeot, Citroen, and Talbot car brands made up the PSA Group's initial lineup, but none of them were regarded as "premium" names. Similar to Chevrolet/Buick or Volkswagen/Audi, PSA has experimented with distinguishing its brands based on price levels since 1976, but neither brand was strong enough to support premium pricing. Groupe PSA made the decision to capitalize on the design legacy of the original Citroen DS (1955-1975), which was created by Flaminio Bertoni and André Lefèbvre.

Founded: 2009
Headquarter: France
Market Capitalization: N/A
Revenue: N/A
Website: dsautomobiles.com